- Titled “Morning Routine,” this gripping film captures the precious little moments along the journey of seniors reclaiming their lives with the assistance of timely professional support.
- The film was released on YouTube. Link to film: “Morning Routine”
India, August 2023 – KITES Senior Care, a pioneer in “Out of Hospital” geriatric care in India, released a brand film to celebrate the occasion of World Senior Citizens Day. The video showcases how seniors reclaim their lives after any episode, step by step, with professional help, and the joy it brings to the children and seniors themselves. The film reiterates the importance of treasuring precious moments with seniors by providing them with timely high-quality care.
As our parents age, their health and well-being become our utmost priority. With age come health complexities that require a supportive care environment. Whether it’s hospital admissions for surgeries or managing other health challenges, a nurturing and reliable support system plays a vital role in ensuring their overall well-being. This not only helps seniors reclaim their lives but also brings peace of mind to their family members.
KITES released a heartwarming short film titled “Morning Routine,” which beautifully captures the emotional journey of seniors reclaiming their lives with the assistance of professional support. The film revolves around the theme “We know how precious the little moments are,” emphasizing the significance of cherishing and embracing the moments shared with seniors.
On a pleasant sunny morning, a couple in their mid-thirties goes about their daily routine, but the husband’s demeanor reveals that he is haunted by flashbacks of his father in a sickly state, struggling to perform even the simplest tasks. Observing her husband’s silent contemplation, the wife gently prods, leading him to share that his father’s birthday is the following day. He recalls the fear and apprehension he experienced several months ago when he believed he might lose his beloved father.
In a touching moment of understanding and compassion, the wife reminds her husband that they sought the right help at the right time. It is then that the camera reveals the grandfather standing behind the couple in the living room, delightfully playing with his grandchild, accompanied by a nurse from KITES Senior Care. The nurse stands beside the grandfather like a caring family member, actively participating in his joy while attentively monitoring his health. Witnessing this heartening scene, the couple is reminded of the beautiful present and future they have to look forward to with their loved ones.
The film throws the spotlight on the joyous outcomes that come with seeking the appropriate professional help at the right time for aging parents. It serves as a poignant reminder of the transformative power of timely care and the positive impact it has on seniors and their families.
Link to film: YouTube
“We created this film to highlight the importance of professional help for seniors,” said Rajagopal G, Co-Founder & CEO, KITES Senior Care. “We want to show people that it’s never too late to get help and that with the right care, seniors can reclaim their lives and enjoy precious moments with their loved ones.”
KITES Senior Care has recently secured USD 2 Million funding from Dr. Ranjan Pai’s family office, allowing them to expand their services and reach a wider audience. Since its inception, They have established a strong presence across Bengaluru and Hyderabad. With a network of specialized care facilities and a dedicated team of healthcare professionals, KITES Senior Care has positively impacted the lives of over 5,000 seniors and their families. By tailoring care plans to individual needs, KITES ensures that seniors receive the highest standard of care while maintaining their dignity and independence.
