New Delhi, 1st September 2023 – GREY GOOSE, a leading name in the world of premium spirits, is proud to announce the much-anticipated return of its renowned program, House of Change, now in its fifth edition. With an unwavering commitment to elevating the Indian bar community and fostering a purposeful career in mixology, this year’s edition brings a new dimension of creativity, collaboration, and the mastery of storytelling. Endeavoring to create a comprehensive and valuable learning environment for mixologists, GREY GOOSE has partnered with actor Vidushi Mehra to impart skills that propel this experience.
As part of this innovative program, GREY GOOSE has organized the final leg of its program in London where they will determine the winner. Drawing inspiration from their revolutionary and diverse nightlife scene. This experience will provide bartenders with unparalleled exposure and cultural immersion, catalyzing the growth of their creative genius behind the bar.
Furthering their determination to empower bartenders with their uniquely curated multi-faceted program, this edition aims to bridge the gap between anecdotal swaps and creating immersive consumer experiences. Through these curated workshops, a select group of bartenders will be trained to harness their human and professional potential for storytelling and display their exceptional narrative chops.
GREY GOOSE House of Change’s workshop collaboration with renowned industry expert Vidushi Mehra – a multifaceted individual with a deep passion for the art of acting, will emphasize the importance of storytelling and how they can infuse this art into their competency, from presenting drinks, curating the menu, and engaging with consumers at different levels.
By exploring these interconnected spheres, bartenders will find new avenues for creativity and self-expression, ultimately enhancing their skill sets and delivering extraordinary experiences to their patrons.
Adtnu Tiwari, Senior Brand Manager, Premium White Spirits, Bacardi India Private Ltd., expressed his excitement about GREY GOOSE House of Change: “Our aim is to revolutionize India’s evolving bar landscape and drinking experience by putting the bartenders at the heart of it all. Through immersive experiences and valuable learning opportunities, House of Change seeks to strengthen the foundations of the mixology community and take it to new heights. We are thrilled to hit a milestone on this journey with our fifth edition, and for setting a new standard for innovation and excellence in the bartending world.”
Since its inception, House of Change has grown exponentially, becoming a beacon for mixologists looking to propel their careers. GREY GOOSE is committed to nurturing emerging talents, offering them a platform to showcase their skills and creativity. This year’s edition ensures that the experience will be nothing short of extraordinary.
