The agency will service India’s oldest painting company across digital platforms
Digital marketing and PR agency, Team Pumpkin, has won the social media, website maintenance and performance marketing mandate for Shalimar Paints. The announcement comes after a multi-agency pitch to the 120+ year old legacy company based in Howrah, West Bengal.
With the help of Team Pumpkin, Shalimar Paints aims to scale their brand visibility across its consumers and influencers, harnessing the power, scope, and reach of digital tools. The mandate has been entrusted to the agency’s branch in Gurgaon.
Reflecting on the mandate, Varun Malik, Head of Marketing at Shalimar Paints Ltd. said, “Team Pumpkin’s industry insights expertise and strategic thinking stood out for us, and their vision and communication ideas are a perfect fit for us as a partner. The team came with a host of dynamic creative ideas that will help us strengthen relationships with our target audiences on social media. We are partnering at just the right moment when the brand is looking forward to build Shalimar 2.0 and this relationship will be pivotal to achieve the brand ambitions. We will also engage Team pumpkin for Phygital activations to engage our consumers on ground and connect them back with the digital side.”
Expressing her excitement, Swati Nathani (CBO & Co-Founder) commented, “Shalimar Paints’ legacy is one that invokes in us a great sense of admiration for what the company has done since its inception. We are truly honored to have them on board with us. This collaboration comes at an exciting time, precisely when the paints industry is going through massive disruptions. Our approach for Shalimar Paints will involve long-term result driven strategic approaches to ensure longevity and sustenance in our advertising approach.”
