The partnership looks to foster camaraderie and promote responsible riding among enthusiasts.
Mumbai, September 13, 2023 – Gulf Oil Lubricants India Limited is delighted to announce its partnership with India Bike Week 2023 (IBW), a significant step in its ongoing commitment to India’s vibrant and ever-growing motorcycling community in India. As the presenter of IBW’s flagship intellectual property, the “Chai-Pakoda Rides,” Gulf further cements its dedication to enhancing the experiences of bikers and enthusiasts across the country.
The partnership with IBW is a natural fit for Gulf, as both brands share a passion for motorcycling and the thrill of the open road. Gulf is a leading provider of lubricants for motorcycles, and IBW is the largest motorcycle festival in India. Together, they aim to create an unforgettable experience for bikers across categories.
Mr. Amit Gheji, Head Marketing, Gulf Oil Lubricants India Ltd., expressed his enthusiasm about this association, stating, “We are excited to partner with the India Bike Week, the country’s biggest motorcycling festival. This event is a testament to the vibrant spirit of India’s motorcycle culture, and we are proud to be a part of it. As our two-wheeler lubricant segment continues to grow, India Bike Week provides a fantastic opportunity to showcase our cutting-edge product solutions and engage directly with the motorcycling community and enthusiasts. This engagement plays a critical role in our mission to enhance the overall riding experience for motorcycle owners.”
Speaking on the occasion, Martin da Costa, CEO and founder, Seventy EMG, said, “We are delighted to partner with Gulf for the ten-year anniversary of IBW in Goa this year. Over the past decade, India Bike Week has been instrumental in the astonishing growth of motorcycling culture in the country. Tens of thousands of riders from across the country come together to celebrate all the essential joys of life – comradeship, fun, adventure, travel, independence, and meeting like-minded souls. In its tenth edition, we are positive that the IBW will be witnessing its most epic edition till date, with a huge of line-up of events including Chai-pakoda rides, ride-outs, music festival, food trails, etc.”
The “Chai-Pakoda Rides” are a popular feature of IBW, and Gulf is excited to be the presenter of this experience. The rides offer bikers the opportunity to explore the scenic countryside of India while enjoying a traditional Indian chai and pakora break. Gulf will also provide support along the route, ensuring bikers have a safe and enjoyable experience.
India Bike Week, Asia’s premier motorcycling festival, brings together biking enthusiasts and adventure seekers. This iconic event showcases new bike launches, fosters connections among riders nationwide, and celebrates the joy of riding. The event will be held in Goa on 8th and 9th December 2023 this year. Against the backdrop of Goa’s pristine beaches, this two-day extravaganza is a must-attend for motorcycle enthusiasts and travellers. The event’s popularity is evident through its impressive turnout of over 20,000 bikers from across the country.
Gulf has a longstanding commitment to the motorcycling community, with a range of high-quality lubricants that cater to the unique needs of motorcycle enthusiasts. Gearing up for India Bike Week 2023, Gulf is excited to embark on this incredible journey alongside passionate bikers and enthusiasts.
