September 19, 2023: Morris Garages announced the launch of its new campaign #OurEverydayVignaharta on Ganesh Chaturthi to celebrate the relentless and tirelessly efforts and hard work of our unsung, real, and everyday heroes and to recognize the crucial role played by our traffic police in clearing traffic-related obstacles for us.
Under the campaign, MG created a series of images in a video highlighting our traffic police. These visuals captured them in various scenarios, such as working bravely in heavy rain, navigating through chaotic traffic, and moments of joy captured through their smiles.
To infuse an emotional and festive touch, the video is set to the rhythmic beats of dhol tasha, the traditional drum and cymbal music that resonates with the spirited chant of Ganesh Chaturthi.
Understanding the logistical constraints and recognizing the practical challenges of collaborating with the traffic police directly, the brand has harnessed the power of AI to convey its heartfelt message.
In the hustle and bustle of our daily lives, we often turn to Lord Ganpati, the Vignaharta, the remover of obstacles. However, it is often our police force that consistently assists us in overcoming obstacles, especially on the roads.
As we eagerly welcome Lord Ganpati with grand festivities, our traffic police remain on the front lines, diligently managing crowds, ensuring smooth traffic flow, and maintaining security and ensuring our journey is smooth and safe, no matter the obstacles.
This Ganesh Chaturthi, let us celebrate who makes our festivities even more special.
