Mumbai, 22nd September, 2023: ‘Wanderin’ Man’, a travel firm that organizes adventure tours like trekking, mountaineering, cycling, water sports for individuals, corporate houses and schools has collaborated with Bengaluru-based digital creative agency Changing Tree and launched a series of Celebrity video campaign ‘#GetWanderin’ to launch the brand.
The ‘#GetWanderin’ video campaign involves short videos of celebrities Remo D’Souza, Vishal Dadlani, Shakti Mohan, Karanvir Bohra, Nia Sharma and the Founder Salman Yusuff Khan opening the gateway to the serenity of the mountains on an original humming track by Salman Yusuf Khan. The short videos showcase an enticing invite to explore the mountains which resonates with the core offerings of Wanderin Man. The short videos can be viewed here https://instagram.com/the_wanderin_man?igshid=MzRlODBiNWFlZA==
Changing Tree was responsible for both conceptualizing and executing the campaign, with a primary objective of generating immense brand awareness. To clearly communicate Wanderin Man USP and bring immediate attention to the brand’s launch, the team at Changing Tree crafted a strong video campaign involving a short film of the Founder Salman Yusuf Khan, capturing the thought and the journey that led to the brand’s inception supported by 5 celebrity videos.
Salman Yusuff Khan, Founder of the Wanderin’ Man, and his team take people on a journey of self-discovery to explore new destinations. In serene settings, people have the opportunity to reconnect with themselves, stroll along picturesque paths worth revisiting, enjoy a soothing cup of chai while marveling at the sunrise, and come to believe that such moments should fill their daily lives. It is a way of life that ensures peace of mind! Wanderin’ Man assists individuals in rediscovering their inner explorer and provides the sense of purpose they are searching for in life. The film can be viewed here https://youtube.com/@WanderinMan?si=n4T1sR2Gm5OR_EFE
The campaign has garnered 1.4 million views in just 3 days and over 100k likes on Instagram which has significantly spike website traffic for the brand resulting in a successful brand launch.
Wanderin Man was born out of a deep desire to make nature, especially trekking in the mountains, accessible to everyone. It’s a project for the people, by the people, driven by the belief that the serene beauty of our country’s landscapes should be cherished and preserved for generations to come. Through Wanderin Man, we aim to introduce those who may not be familiar with the wilderness to the wonders of nature, all while ensuring their safety and security. This initiative is not just about exploring the outdoors; it’s a journey of self-discovery and self-reflection. Join us at Wanderin Man and embark on a voyage to meet yourself,
Like we say ‘Some wander to get lost, some wander to find themselves. Come find yourself with wanderin man’.
– Salman Yusuff Khan, Founder of the Wanderin’ Man
Through the ‘#GetWanderin’ video campaign, Changing Tree has ignited a creative spark that not only resonates with the essence of Wanderin’ Man but also showcases the synergy of creativity and technology in brand building. Together, we’ve opened the door to adventure, inviting everyone to explore the beauty of the mountains. This campaign exemplifies our commitment to crafting compelling brand experiences, and we’re thrilled with the overwhelming response it has received.” – Idrees , Founder and CEO of Changing Tree.
