Greaves Cotton Limited, one of India’s leading diversified engineering companies, embraces the festive spirit of Navratri with a unique social media campaign that beautifully intertwines the rich traditions of the festival with the brand’s commitment to innovation, power, and progress with eco-consciousness.
Navratri, known for its nine vibrant colours, holds deep cultural significance and symbolism in India. The company has drawn parallels between these colours and its core values, showcasing its core values and dedication to revolutionising the sustainable energy ecosystem.
In the spectrum of colours, each shade symbolises one of Greaves’ values. Orange stands for innovation and progress in eco-conscious energy solutions. White represents purity and a commitment to clean energy from fuel-agnostic powertrains. Red signifies determination for fuel sustainability. Royal Blue reflects trust in sustainable technology, where tradition meets eco-friendly automotive engineering. Yellow symbolises energy, matching the vibrance of Navratri with Greaves Power Solutions. Green signifies nature and Greaves Electric Mobility’s commitment to the environment. Grey represents precision in energy-efficient technology, while purple represents achievement and success in sustainability goals. Peacock Green represents compassion and Greaves’ vision to impact a billion lives through sustainability by 2030.
Conceptualised by digital marketing agency Social Beat, this innovative campaign not only celebrates the essence of Navratri but also underscores Greaves’ deep-rooted commitment to a sustainable and eco-conscious future. The campaign invites the electric mobility ecosystem to come together to celebrate the rich traditions of Navratri as a salute to innovation, power, progress, and eco-consciousness.
Follow Greaves Cotton’s social media platforms to view this unique campaign that brings together tradition, technology, and a greener future.
Link: https://www.instagram.com/greaves_cotton/
Notes to the Editor:
Vikas Chawla, Co-Founder, Social Beat
“This innovative campaign not only celebrates the essence of Navratri but also underscores Greaves’ deep-rooted commitment to a sustainable and eco-conscious future. The campaign invites the electric mobility ecosystem to come together to celebrate the rich traditions of Navratri as a salute to innovation, power, progress, and eco-consciousness. We are glad to have been able to leverage AI and creativity to bring this to life.”
Varghese Thomas, Chief Communications Officer, Greaves Cotton Ltd.
“As we embrace the vibrant spirit of Navratri, we are thrilled to unveil this innovative campaign that beautifully intertwines tradition, technology, and a greener future. At Greaves Cotton, we believe in celebrating the festival’s rich colours and the values they represent. Our commitment to innovation, progress, and eco-consciousness is deeply ingrained in everything we do. Every colour represents a facet of our dedication to revolutionising the sustainable energy ecosystem. We want to express our heartfelt gratitude to the brilliant team at Social Beat for bringing this unique vision to life. Their creativity and dedication have helped us celebrate Navratri and underline our commitment to a sustainable and eco-conscious future.”
