Mumbai, 19th October 2023: Nikon India Private Limited, a 100% subsidiary of Nikon Corporation, an imaging technology leader, introduced the highly anticipated Nikon Z f in India at an event held at The Lalit, Mumbai. Nikon India solidifies its mirrorless camera line-up with the launch of this hybrid camera that is set to redefine the art of videography as well as photography. To revolutionize the imaging landscape, the Nikon Z f comes equipped with a full-frame sensor, the EXPEED 7 image-processing engine, and top-tier specifications which are at par with Nikon mirrorless flagship products – the Nikon Z 9 and Z 8. Along with the Nikon Z f, Nikon India also launched an immersive festive campaign around Navratri – ‘Nikon Puja Vibes’ to celebrate the spirit and essence of Durga Puja, a festival deeply rooted in the cultural fabric of India.
The new Z f offers the versatility of a full-frame Nikon sensor. This makes the camera a hallmark of image quality, depth and dynamic range. The cutting-edge Autofocus built with Deep Learning technology allows the user to capture stunningly sharp images. Thanks to its astounding low-light performance and image stabilization the Z f encompasses form and function in a perfect harmony. Nikon Z f is poised to elevate creativity, setting new standards in performance, and promising to transform every moment and ‘Make it Iconic’.
Commenting on the launch, Mr. Sajjan Kumar, Managing Director of Nikon India Pvt. Ltd. said, “We, at Nikon India, are extremely thrilled at the launch of our new mirrorless camera, the Nikon Z f. The camera is perfect for modern-day creators as it is packed with AI-driven features like Portrait Impression Balance, Skin Softening, and Advance Auto Focus and be a good companion for wedding and wildlife photography. We are happy to be in Mumbai– a city known for its vibrant markets and diverse culture, making it a paradise for photographers and excited to bring our new portfolio of products to this market.”
On festive campaign, he further added, “To make the moment momentous we have also launched a festive campaign ‘Nikon Puja Vibes’ with the aim to blend technology and tradition, enabling individuals to capture the very essence of the celebration. The region has always been important to us due to the versatile photography market, and with the introduction of the Nikon Z f and our special Navratri offers, we hope to further establish our position in the region.“
The participants who attended the launch event got hands-on experience with the new Nikon Z f. The immersive opportunity to experience the new camera elevated consumer engagement and gave them a chance to check the product before making an informed decision.
Nikon India is all geared up for this festive season. The company has launched the ‘Nikon Puja Vibes’ digital campaign invites participants on Instagram (@nikonindiaofficial), Facebook (@Nikon (IN)) and Threads (@nikonindiaofficial) to seize the enchanting moments with Nikon cameras with an aim to elevate the world of imaging. Nikon’s cutting-edge technology promises to capture the vibrant hues, the pulsating rhythms, and the intricate details of the festivities, preserving them for generations to come. The campaign is live from 17th October 2023 onwards over Instagram and Facebook where the participants can share their Puja captures.
Along with the launch of Nikon Z f, the company has come up with exciting cashback offers to boost photographic culture and spark a sense of excitement among photography enthusiasts. Customers can receive cashback ranging from INR 5,000 to 10,000 on its Z mirrorless camera series along with the additional accessories like the EN-EL15c battery and the MH-32 Charger.
Nikon India is committed to the West India market aims to strengthen its relationship with the photography community in Maharashtra and encourage more people to explore their passion for photography during the festive season.
