The campaign has been conceptualised and executed by Havas Worldwide India.
New Delhi, 24th October 2023 – AGEasy by Antara, a pioneering platform dedicated to enhancing the well-being of seniors, is proud to announce the launch of its latest heartwarming campaign, “Let Your Love for Life Never Age.” This innovative campaign seeks to spotlight the enduring love and vitality shared by senior couples and demonstrate how AGEasy nutraceuticals play a pivotal role in preserving that youthful spirit.
Conceived and executed by Havas Worldwide India, this campaign is more than just a marketing initiative; it’s a celebration of the boundless energy and love that seniors bring to life every day. AGEasy by Antara believes that age should never be a barrier to enjoying life to the fullest, and this campaign showcases their commitment to that belief.
About AGEasy by Antara: AGEasy by Antara is a holistic platform that seamlessly integrates cutting-edge product innovation, expert guidance, and user-friendly technology to empower seniors in managing chronic health conditions effectively. The platform offers a unique suite of products and service-based solutions meticulously designed to enable seniors to take control of their health conditions through self-care protocols. These products are not only tailored specifically for seniors but are also rooted in scientific evidence, developed in collaboration with domain experts.
The AGEasy experts are dedicated to helping seniors identify customized health solutions. Whether you prefer an in-person consultation at our Antara Health Studios, a convenient WhatsApp video call, or the comfort of your home, our team of qualified and registered physiotherapists, orthotists, and nutritionists is ready to assist. Moreover, they have undergone comprehensive training and certification in Geriatric Care to ensure the highest level of support and expertise.
AGEasy provides a comprehensive suite of services for seniors, including knee pain management consultations, offering solutions such as knee braces, supplements, access to our health studio, and a cutting-edge fall detection smartwatch.
Speaking about the campaign, Anupama Ramaswamy, Chief Creative Officer of Havas Creative, remarked, “Age should never come in between us and living life to the fullest. This is the message this touching story wants to tell the world. The challenge was to make Antara more than just a brand that aids elderly people in their daily activities. We wanted Antara to be seen as a friend, who understands their passions and desires. A friend who makes them feel age is just a number. A friend who encourages them to explore their childlike innocence and feel alive at every moment. And do all the above without fear and apprehension. So that their love for life never ages.“
