On October 3, 2020 as the world was coming out of the shadows of Covid-19 and finding its mojo back, Podhigai Ads Group launched The Brand Sigma with a tagline An Addition To Your Brand with an intent to serve the clients looking for pan India OOH Media Planning and Buying led by a team of highly regarded OOH professionals. The 1095 days of journey with belief in itself backed by strong conviction to standout and create a purpose driven organisation has proved that it is possible to do anything if we set our minds to do. Today The Brand Sigma has become one of the fastest growing pan India 360* OOH specialist agency which has won more than 150+ direct accounts with a retention ratio of 95+% and has seen 4X growth in headcount to its team. With this milestone, may we continue to rise for years to come.
To celebrate the occasion and express gratitude to its clients and media owners with whom it has closely worked over the years, The Brand Sigma rolled out pan India impact driven big bang campaign led by premium static and DOOH creating presence near its clients and media owners offices and major routes they travel upon in key markets. The awe factor it has generated has now gone viral and has received many congratulatory messages from decision makers with whom The Brand Sigma works regularly.
Suresh Seeni, Founder and Director, The Brand Sigma, said, The Podhigai Ads Group has remained resilient and thrived over the past 38 years by staying true to its core values and high standards of corporate governance every single day. The Brand Sigma as the name suggests is a sum of collaborative approach combining a reliance on data, insights, adtech, smart planning and creativity resulting in 360* integrated solutions. Our Vision is “To provide the finest quality outdoor advertising solutions while delivering outstanding value for our clients.” And Our mission is “To craft campaigns that connects consumer to brand that leads to efficacy and ROI for the client. These values seek to drive positive change in the lives of our stakeholders and the communities we serve around the world, while ensuring we remain agile and future ready.
