The D2C market in India has witnessed monumental transformation owing to a combination
of strategic factors like a burgeoning tech-savvy population, rapid digital transformation,
and evolving preferences of millennials, among others. According to global data and
business intelligence platform Statista, India’s total number of digital shoppers stood at 289 million in 2021, which is anticipated to soar to 378 million by 2025.
Backed by these promising figures, the country is now home to numerous globally acclaimed D2C brands that are leading the segment with their innovative strategies-:
Snitch
Established in 2019 by Mr Siddharth Dungarwal, the iconic fast-fashion brand, Snitch has
quickly gained recognition as a trailblazing D2C company. Snitch also made headlines by
appearing on Shark Tank India Season 2 and being the only brand to secure an All Shark
Deal.
Garnering inspiration from across the globe, Snitch designs clothing for the urban, fashion-
forward, modern men. Offering products that align with the latest trends in fast fashion, the brand has carved a unique and unconventional appeal, significantly disrupting the market.
The brand also unveiled its first brick-and-mortar store in July this year in Bengaluru and
plans to inaugurate other offline stores in Surat, Mumbai, Hyderabad, and Pune. As a part of its unprecedented expansion approach, Snitch aims to unveil about eight offline retail stores this fiscal year.
BoAt
Founded in 2016 by Mr Aman Gupta and Mr Sameer Mehta, BoAt is a direct-to-consumer
brand that has revolutionized India's audio industry. The company specializes in producing a diverse range of audio products, such as earphones, headphones, and speakers, which can be easily purchased from its official website and other e-commerce platforms.
With a strong focus on targeting millennials, the company invests heavily in digital
marketing, especially on platforms like Instagram. These innovative measures, coupled with their cost-effective product lineup, have yielded exceptional results for the company,
placing them at the forefront of the audio market.
Bombay Shaving Company
Headquartered in Gurgaon, Bombay Shaving Company commenced operations as a men-
focused D2C personal care brand and gradually forayed into hair removal and hair care
categories. The brand currently offers an extensive portfolio of products, including shaving
regimens, trimmers, beard products, razors for women, wax strips, and hair removal
creams.
Bombay Shaving Company distinguishes itself by positioning itself as a luxury brand and is
backed by renowned investors, allowing the brand to enjoy a comprehensive reach across
the country.
Bewakoof
Bewakoof is an online fashion store that was founded in 2012 by Mr Prabhkiran Singh and
Mr Siddharth Munot in Mumbai. The brand has set new benchmarks in the fashion industry
by offering a diverse range of fashion products, including clothing, footwear, stationery, and
mobile accessories, all available on its website.
Furthermore, Bewakoof collaborates with iconic global brands such as Marvel, F.R.I.E.N.D.S,
Star Wars, Disney, DC, and Looney Tunes to cater to a diverse customer base. Over the
years, it has successfully created a significant emotional connection with Indian consumers
and is poised for rapid growth in the future.
Control Z – Sustainability with a premium experience
Founded in 2020 by Mr. Yug Bhatia, ControlZ is a game-changer in the smartphone industry.
The startup specializes in the component-level renewal of pre-owned devices, providing
consumers with an as Good as new experience. Unlike other refurbished devices, ControlZ
focuses on renewing both cosmetically and functionally, therefore increasing its life cycle
and ultimately reducing the carbon footprint of smartphone manufacturing, which is
believed to be over 85-95% of a device's annual carbon footprint.
With a commitment to sustainability, ControlZ promotes conscious consumption by making
old devices like new ones and reducing the demand for new smartphones. Through their
efforts, ControlZ aims to establish new benchmarks in sustainability and change the way the world thinks about smartphone consumption.
