Mumbai, 22nd November 2023: Big Bang Social, the premier creator ecosystem under the umbrella of Collective Artists Network, is excited to announce a innovative collaboration with Comscore, a renowned authority in media measurement and analytics. This partnership aims to reshape the realm of creator marketing by offering creators profound insights into the efficacy of their campaigns and a wealth of valuable resources to enhance their success.
In a time when social media and digital content creation are undergoing unprecedented growth, having a comprehensive understanding of media consumption and audience intelligence is more crucial than ever. Big Bang Social is committed to offering brands the most optimized experience when it comes to designing campaigns while simultaneously empowering creators and influencers within this dynamic ecosystem.
At the core of this collaboration is the BigBang.Social App, a super-app designed to serve brands in multiple dimensions, including discovery, curation and customization of campaigns. Comscore’s expertise in cross-platform measurement and digital audience insights will equip brands on the platform to make informed decisions, fine-tune their content strategies, and achieve superior results.
In response to the collaboration, Anurag Iyer, CEO of Big Bang Social, remarked, “We are thrilled to join forces with Comscore to provide brands with a distinctive, all-encompassing platform that will transform their marketing journey. With the BigBang.Social App and the added advantage of Comscore’s analytics, brands will have unparalleled tools and resources to bolster their success and develop outstanding campaigns.”
Geet Lulla, Vice President-Sales for Asia-Pacific, Comscore, also added, “We take pride in our collaboration with Big Bang Social to assist creators and influencers in realizing their full potential. Our expertise in social media measurement using first party data from the platform will equip creators with actionable and competitive insights, enabling them to make data-driven decisions and elevate their campaigns to the next level.”
The partnership between Big Bang Social and Comscore promises to be a game-changer for the both the brand ecosystem and the creator community, offering a comprehensive solution for commerce, collaboration, skill enhancement, and analytics. Creators and influencers can anticipate a future brimming with new opportunities and growth as they navigate the digital landscape with confidence.
