Business usually adapts Market Positioning Strategies to gain better perception in the minds of prospects. Decision regarding market positioning strategies is done immediately after selecting the target market. It’s all about conveying the uniqueness of product or service among target customers.
In order to build up an effective positioning strategy, marketers must develop an in depth knowledge of available competitors and the expectations of prospects. It must be done on the basis of emotional factors that drive target customers to buy a product. In fact in developing market positioning strategies, marketer must point out product’s USP, its advantages over related products, etc.
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