December 8, 2023: The NDTV network, India’s most trusted news brand, has relaunched NDTV Profit, a multiplatform business and financial TV + digital brand, powered by India’s first, truly integrated, multi-language newsroom.
The new NDTV Profit will seamlessly integrate BQ Prime and BQ Prime Hindi, India’s most credible digital platforms for financial news, recognised & awarded globally for an innovative, subscription-first, audience-centric growth strategy. The NDTV Profit brand will consist of three key products: the NDTV Profit TV channel and two digital platforms, one in English (ndtvprofit.com) and the other in Hindi (hindi.ndtvprofit.com).
Recognising that wealth creation and self-sufficiency is among the top objectives of the new India, NDTV Profit will feature an innovative programming mix that focuses on the financial and investment needs of our audience, both across TV and digital platforms.
Empowering Indians on their road to prosperity, the key editorial focus will be markets, business, economy, law & policy, personal finance, start-ups, technology, consumer trends, and will also include politics, health & wellness and lifestyle. NDTV Profit will integrate TV + digital + audio to offer platform-forward formats that bring news, sharp insights & analysis and actionable advice at scale.
Says Senthil Chengalvarayan, Executive Director, NDTV, “In the digital age, media brands have to become multifaceted platforms that can reach audiences through varied and nuanced forms of storytelling. Through our integrated TV + digital newsroom, delivering content in English & Hindi, powered by a suite of cutting-edge data tools, next-gen studios with technology-leading AR/VR capabilities, the new, multi-platform NDTV Profit will stand above the clutter.”
Sanjay Pugalia, CEO & Editor-in-Chief, NDTV says, “As India’s most trusted news brand, we are first and foremost accountable to our audience. As we relaunch NDTV Profit in our quest to help millions of Indians grow wealth in the world’s fastest-growing economy, we recognise that they need more than just a source of information. At NDTV Profit, we aim to be a reliable partner in the investing journey of millions, and a chronicler of the nation’s progress. Our editorial philosophy will remain rooted in the principles of prosperity, growth & abundance, anchored by the core tenets of journalism—being progressive, inclusive, diverse and empathetic.”
Powered by the formidable market-leading reach of the NDTV network with a cumulative audience of 500 million+ across the ecosystem, and with over 1 lakh premium, paying subscribers joining the brand from BQ Prime, NDTV Profit takes off from a unique position of strength.
Thanks to the widely distributed bouquet of NDTV network channels, NDTV Profit will reach over 92% of India’s TV Business News Universe from Day One. This in addition the brand’s presence across OTT to social to IMs to podcast platforms, through a strong and growing network of partners.
The NDTV Profit relaunch event will be streamed live on Daily Hunt.
Programming Highlights – Key Markets Shows on NDTV Profit
| All You Need to Know | As the sun rises on Indian shores, Alex Mathew sets the agenda for the day from global cues by parsing key market moving news and analysis |
| India Market Open | From stock impact, technical, F&O strategy, markets to macros you can’t miss these insights and edge from Niraj Shah, Tamanna Inamdar & Samina Nalwala as the market opens |
| Talking Point | Market & investing thought leadership that will help you build strategies for medium- and long-term goals with Niraj Shah |
| The F&O Show | Index-by-index, stock-by-stock futures and options strategy led by Agam Vakil & Samina Nalwala, that will help you move with the tide and be in the money. |
| The SMID show | Catching fast & furious small cap or mid cap stocks needs unique skills. Meet the leaders of small and mid-cap companies making the big moves with Hiral Dadia & Hersh Sayta |
| Ask Profit | Whatever the question you have regarding a stock, you can ask us and get insightful advice on Ask Profit with Alex Mathew & Smriti Chaudhary |
| Hot Money | Get the edge you’ve been looking for on Hot Money with its deep dives and insights, led by Agam Vakil & Hiral Dadia. |
| The Portfolio Manager | Build the smartest portfolio you can for your investing goals by being part of Portfolio Manager, led by Niraj Shah and Sajeet Manghat |
| The Mutual Funds Show | Active, passive, ELSS, bond fund, large cap, small cap or flexi cap and more. All you need to know about mutual funds with Tamanna Inamdar, Niraj Shah and Alex Mathews |
| Market IQ | Who bought and sold and why? Agam Vakil deciphers large trades that can move markets |
| India Market Close | As the market closes, are you ready for trading tomorrow? Prepare with India Market Close |
