The campaign has been conceptualized and executed by Admatazz
BGauss’s latest campaign takes over BEST buses across Mumbai
Conceptualized and executed by Admatazz, the campaign’s first phase saw the electric scooter bring smiles to the faces of Mumbai local train passengers
MUMBAI, 12th December, 2023: BGauss Electric Scooters, along with their agency Admatazz has launched the next phase of its creative and innovative campaign. Their latest creative and innovative work graces Mumbai’s BEST buses by transforming routine BEST bus rides into an engaging visual experience. After receiving a successful response in the first part of the campaign, where the brand took over the lifeline of Mumbai’s transportation, the Mumbai local trains, they have now extended their campaign and transformed routine BEST bus rides with captivating visuals.
The campaign adorns BEST buses with visuals showcasing passengers seemingly gliding on BGauss scooters. This campaign aims to turn the heads of the public and show them an alternative and a whimsical escape to riding a swift, eco-friendly ride that’s just a BGauss away.
“At BGauss, we are committed to pushing the boundaries of marketing. The positive response to our local train campaign has fueled our determination, inspiring us to expand our reach to the Mumbai local buses and magnifying our connection with the city’s heartbeat” said Priyanka Kabra, Brand Director, BGauss Electric Scooters.
“Crafting this campaign was not just strategic, but a whole lot of fun. The power of hyperlocal marketing is profound, and while Mumbai has proven to be a phenomenal playground for us, we are eager to infuse that same energy into diverse markets” commented Yash Chandiramani, Founder & Chief Strategist, Admatazz.
The activity will be on till the end of the year.
