National, December 12, 2023: Glucovita Bolts, the undisputed leader in the energy supplement category, announced via a TVC its exciting partnership with Nickelodeon, India’s most loved kids’ entertainment franchise’s flagship show, “Motu Patlu,”. This strategic collaboration with Viacom18 Consumer Products, the merchandising arm of one of the biggest Indian media conglomerates marks a significant milestone for the brand, to continue its mission of innovating and captivating the hearts of our young consumers.
The “Motu Patlu Magnet ” offer brings together the world of energy and the charm of Motu Patlu, India’s No. 1 Toons. With every pack of Bolts, children will receive a collectible magnet featuring their favourite Motu Patlu characters. This fusion of energy and entertainment is set to elevate the snacking experience for kids, creating lasting memories and moments of joy. Committed to keep redefining and delivering fresh, engaging experiences to its customers, Glucovita Bolts is proud to introduce a unique and irresistible Kids Consumer Offer that will delight both parents and children.
Commenting on the partnership, Mr S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, said “We are excited to announce our partnership with ‘Motu Patlu,’ – India’s No. 1 Toons. Glucovita Bolts has always strived to bring innovation and excitement to the lives of our young consumers. With our ‘ Motu Patlu Magnet ‘ offer, we are blending the world of energy with the magic of Motu Patlu to create a snacking experience that is not only nutritious but also incredibly fun. Our commitment to our customers and our dedication to quality have made us the market leader, and this partnership is a testament to our unwavering pursuit of excellence.”
He further added, “We invite our esteemed channel partners to join us in this exciting journey. Together, we can enhance the lives of children across India, creating unforgettable moments of joy and building brand loyalty that lasts a lifetime. As we continue to innovate and strengthen our leadership position, we are excited to see Glucovita Bolts and ‘Motu Patlu’ become an inseparable part of every child’s adventure.”
Sachin Puntambekar, Business Head of Consumer Products, Viacom18, added, “Our aim at Viacom18 Consumer Products has always been to provide consumers with innovative products through novel partnerships. Motu Patlu, India’s No. 1 Toons are loved countrywide and this collaboration with Glucovita Bolts is one step forward for expanding the footprint of India’s most adorable and loved Toons duo.”
Motu Patlu, India’s most-loved kids entertainment show, has created an indelible mark in the hearts and screens of every household. Motu Patlu are the awesome twosome of Nickelodeon and the first-ever Indian animated characters to have statues at Madame Tussauds. Today, Motu Patlu enthrals kids with their hilarious antics and rib-tickling adventures across OTT platforms, games, and wide range of consumer products.
Embarking on this journey with Motu Patlu, Glucovita Bolts is set to create an enchanting blend of energy and entertainment that will captivate children across India. Stay tuned for this delightful “Motu Patlu Magnet ” Offer and look forward to experiencing the fusion of energy and fun with Glucovita Bolts and Motu Patlu.
Here is the link to the TVC: https://www.youtube.com/watch?v=kow2iIRxjz4
