Noida, 12.12.2023: Domino’s Pizza, India’s largest pizza chain, has revamped its delectable range of gourmet pizzas – Viva Roma. The new range of irresistible pizzas offers an indulging touch of gourmet and elevates the dining experience of the consumers.
The revamped Viva Roma range features 5 premium pizzas, topped with a mix of scrumptious toppings, succulent cheese like Bocconi, Mozzarella, Cheddar and Spicy Ghost Pepper, and a sauce made from the finest tomatoes of Italy. The flavourful toppings combined with delightful garnishes on a crisp thin-crust base make for an appetizing Italian Gourmet pizza experience. Building on the success of the original Viva Roma range, Domino’s has meticulously crafted an updated menu reflecting the evolving tastes and preferences of its discerning customer base. The revamped Viva Roma range is a testament to Domino’s commitment to delivering exceptional quality and innovation in every slice.
Talking about the Gourmet range, Sandeep Anand, EVP and CMO Domino’s Pizza said, “As a brand, we are constantly pushing the boundaries when it comes to innovation in pizzas. Keeping in tune with this spirit of Domino’s, we are delighted to announce the unveiling of our much-loved revamped Viva Roma range of Pizzas. Domino’s Viva Roma range focuses on premium ingredients, bold taste, and authentic Italian flavours, we believe the revamped range will redefine pizza indulgence and delight our loyal customers.”
The refreshing new range exemplifies menu diversification and is sure to elevate the entire pizza experience of consumers. With this delightful launch, the new Viva Roma range is coming with a surprise—Yes, Domino’s is literally taking people to Rome with its exciting “Ticket To Rome” contest. To participate, the contestants need to share an image of their Gourmet Pizza Bill from Domino’s along with an Italian word that describes the pizza-eating experience. Basis the participation, there will be two fortunate winners who will each receive a one-way ticket to Rome. The contest will go live on the 10th of December 2024. The revamp range is available to order at the Domino’s restaurant in Delhi, NCR, Mumbai, Bangalore, Chennai, Pune only or through the Domino’s app with an exciting offer of Flat Rs. 300 off on a minimum order value of Rs. 1500.
Link to the Campaign TVC: YouTube Link
