In partnership with Schbang, Skybags x The Archies Collaboration Spurs a Brand Phenomenon over social media
As excitement for the much-anticipated Netflix release, ‘The Archies,’ swept the nation, Skybags, partnered with the film, stood out by turning the wave into a fantastic opportunity that echoed across the digital world. By artfully leveraging the buzz around the movie, Skybags didn’t just align with the cultural phenomenon; they actively engaged audiences online, creating a participatory dialogue that went beyond typical promotions.
In a strategic move, Skybags leveraged the immense excitement surrounding the film by not only promoting their own range of bags but also turning the marketing script around. This allowed a massive number of brands from various sectors, including small businesses, to jump on the Archies bandwagon. A simple static creative asked brands to creatively help pack the Archies Gang’s bags with their own products and services.
<ihttps://www.instagram.com/p/
The response was exceptional, drawing engagement from well-known names like Netflix, Duolingo, Maybelline, Swiggy Genie, Happydent, Zepto, and industry giants like Tata. Notably, it extended beyond big names, including small businesses like Toujours, The Half Done, Saath Karigar Gali and others, which had a unique opportunity to harp on this trend. In just 24 hours, over 100+ brands flooded the comments, and the count is still rising, solidifying it as the standout brand collaboration of the year.
This viral collaboration wasn’t a fleeting moment—it evolved into a movement. Social media witnessed an extraordinary spectacle as over 100+ brands actively joined the conversation. The post not only captured the target audience’s attention but became a melting pot of creative expressions from various corners of the brand universe. From lifestyle influencers to household names, the internet discourse around Skybags x The Archies collaboration became a dynamic showcase of diverse perspectives, sparking innovative dialogues and amplifying the campaign’s cultural impact.
Praful Gupta, Vice President, Marketing, VIP Industries Limited expressed his excitement saying, “We’re thrilled by the overwhelming response from brands across diverse industries as they joined us on The Archies bandwagon. It’s a testament to the universal appeal of this iconic franchise as well as of our Skybags x Archies collection. At Skybags, we’re delighted to have created an engaging internet moment like this one, fostering a collaborative spirit among brands and resonating with audiences in an unprecedented manner.”
Rohan Hukeri, Executive Vice President, Brand Solutions, Schbang said, “We are ecstatic to witness the phenomenal success of the Collaboration post, with over 100+ brands joining the conversation within a mere 24 hours. It’s a testament to the vibrant energy and resonance that Skybags collaboration with ‘The Archies’ has achieved. Our strategic efforts focused on amplifying the post’s impact, and we are thrilled to see the campaign not just meet but exceed expectations. This achievement reinforces our commitment to crafting innovative and impactful campaigns that make waves in the digital landscape.”
Skybags, known for its vibrant energy and trendy backpacks, seamlessly collaborated with ‘The Archies’, resulting in Skybags’ most significant collaboration to date.
