- Kapture CX plans to allocate the funds to push its Gen AI capabilities and strengthen its footprint across India as well as in global markets.
Bangalore, 20th December 2023: Kapture CX – an AI-driven Customer Support Platform for Enterprises has recently raised $4 Mn from India Alternatives, a prominent home-grown Private Equity Fund in India.
Kapture is a vertical-focused enterprise SaaS company that uses Gen AI to solve real-world practical problems at scale. Post COVID, the Bangalore-based customer experience company has embarked on an exponential growth trajectory, establishing on-ground operations in 5 countries (USA, UAE, Indonesia, Saudi Arabia, and India).
India Alternatives Investment Advisors is an independent, mid-market, domestic private equity firm. Through its Funds, which are backed by marquee institutional investors, it invests in unlisted companies in India that are the beneficiaries of unique transformational themes. Specializing in growth capital investments, India Alternatives takes minority stakes in fast growing companies that have a solid value proposition and are run by ethical and driven promoters.
The injected funds will propel Kapture CX’s global presence, enabling market expansion. The funds will be utilized to strengthen Kapture CX’s product capabilities and expedite the development of advanced AI technologies for a more innovative and personalized customer experience.
Delighted with the fundraise, Vikas Garg, Co-founder of Kapture CX said, “There is a seismic shift in customer behaviour and customers now expect faster support and more seamless interaction across all channels. They also require their partner to understand their unique needs with the ability to quickly provide top of the line customized solutions. We are experiencing tailwinds across the large and global enterprise segment that has made us capitalise on Gen AI capabilities. We are confident that a value added and relationship oriented partner like India Alternatives will help us bolster our position as a leading SaaS player across India and global markets.”
Commenting on the funding, Shivani Bhasin, Founder & CEO of India Alternatives said, “We back companies that are the beneficiaries of unique transformational themes and create leaders in new categories. Customers today demand a personalized and vertical focused SaaS solution to be deployed at a very large scale. At the same time, Gen AI is disrupting the current offerings and therefore companies that know how to leverage Gen AI to provide a customized solution will emerge as winners. Kapture is well positioned to capitalize on this opportunity due to Shesh and Vikas’ excellent leadership, relentless customer orientation and ability to leverage Gen AI capabilities to provide a customized solution at scale.”
Kapture is continuing to record remarkable growth YoY and doubling down on global opportunities. It has recently crossed the 1000 customers mark from 19 countries and is also planning to add 100 more employees in the next year.
