December 20, 2023: India Today, the country’s leading English news magazine, has announced a groundbreaking collaboration with the highly anticipated Shah Rukh Khan starrer, ‘Dunki’. This strategic partnership brings together two influential entities to create a seamless blend of vision, thought and entertainment, reinforcing the essence of the brand India Today through its brand tagline: “Making Sense of India.”
The collaboration extends beyond traditional integration, delving into a unique fusion of brands, executed as a power-packed campaign reaching out through multi-promotional channels like television, radio, digital, social, cinema and many more. ‘Dunki’ and India Today share a standard underlying message, so this collaboration has become a powerful avenue for cross-promotion. The film, poised to be a blockbuster, aligns seamlessly with India Today’s commitment to providing insightful content that resonates with the diverse fabric of the nation.
Through this collaboration, India Today aims to leverage the widespread appeal of ‘Dunki’ to reach a broader audience while emphasising the common values and messages shared by both brands. The cross-promotional efforts will elevate the movie’s visibility and reinforce India Today’s position as the go-to source for Making Sense of India’s socio-cultural landscape.
‘Dunki’s’ recently unveiled trailer has mesmerised audiences and achieved a remarkable feat, becoming the most viewed trailer in 24 hours with an astonishing 62 million views. The enthusiasm for ‘Dunki’ is palpable, exemplified by the first show at Mumbai’s iconic Gaiety Galaxy, scheduled at 5:55 a.m., which is already booked and declared a houseful by SRK’s devoted fan base.
The Dunki fever has also transcended borders, reaching Dubai with a spectacular Drone show at the iconic Burj Khalifa, further cementing the film’s global appeal. Directed by the acclaimed filmmaker Rajkumar Hirani, it will be released in theatres this Thursday, December 21, promising viewers to delve into a world of emotions, laughter, and profound storytelling.
