The latest innovation reinforces the brands commitment to reduce plastic and inspire sustainable consumer choices
Chennai: ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has launched its new offering Sunfeast Farmlite Digestive Biscuit Family pack in 100% outer paper bag packaging. An industry first innovation in packaging, this move establishes the brand as a trendsetter in the biscuit category.
Sunfeast Farmlite, is the first brand to embrace 100% outer paper packaging in the industry. The ergonomics of design aspects have been carefully curated, making the paper packaging consumer-friendly, visually appealing and convenient. This latest innovation aligns with the brand’s effort towards reducing plastic and encouraging consumers to make sustainable choices in their everyday purchases.
Today, consumers are increasingly prioritising not just wellness and nutrition in their purchasing decisions but environmentally responsible brands are also increasingly being sought after. Sunfeast Farmlite acknowledges this requirement and the new packaging caters to their enlightened preferences.
