National, 17 January 2024 – Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation.
Singer-songwriter Conan Gray has been named an Onitsuka Tiger’s brand ambassador. The brand will collaborate on various activities, including the first appearance in Onitsuka Tiger Magazine, which will be released on the January 17th.
Conan Gray has gained a lot of support from younger generations for expressing his unique ideas and style in the truest way and is an icon of Generation Z who presents new values through music and fashion. He is an artist who embodies the vision of Kihachiro Onitsuka, the founder of Onitsuka Tiger, to “empower youth and give them hope for the future.” Onitsuka Tiger, which will celebrate its 75th anniversary in 2024, will incorporate his new ideas and styles to create a future of the brand.
Conan Gray said“I’m thrilled to be the face of Onitsuka Tiger. These shoes are such an iconic piece of Japanese style and being that I wore them throughout my own Japanese childhood, it feels fateful to be dancing in them in my adulthood.”
Onitsuka Tige Official Website： www.onitsukatiger.com
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Conan Gray
Conan Gray is a singer-songwriter born December 5, 1998 in San Diego, California, United States. He has an Irish-American father and a Japanese mother, and spent his childhood in Hiroshima Prefecture, Japan. His debut album “Kid Krow” released in 2020 debuted at number 5 on the US album chart and debuted at number 1 as a pop album, marking the biggest debut record by a newcomer in 2020.
Onitsuka Tiger
Onitsuka Tiger creates sports inspired fashion in the pursuit of ultimate comfort and innovative design. The style symbolizes our respect to our heritage and our admiration for refined and contemporary creative styles. Innovative technologies in our products lie where the eyes cannot see. Our full line of products is one of a kind from head to toe. They come to life through craftsmanship that obsesses over quality and detail. We answer the cravings of those who look for a “new luxury”.
HISTORY OF THE BRAND
Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation. In 1949, Kihachiro Onitsuka established Onitsuka Co., Ltd., the forerunner of ASICS. The brand began with a commitment to promoting youth health, and since then, the Onitsuka Tiger Stripes have become synonymous with one of the most world-renowned athletic brands. The legend lives on today in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to refreshing new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes, apparel and accessories.
The wording “Onitsuka Tiger” and the logo of “Onitsuka Tiger” used herein are registered trademarks of ASICS Corporation.
