~The range was unveiled at a glamorously exclusive and luminous evening along with Brand Ambassador Ananya Panday~
National, 02 February 2024: Driven by its commitment to empower every woman to embrace her inherent radiance, the House of Lakmē – India’s first skincare and makeup brand, launched its all-new Glycolic Illuminate range, a revolutionary skincare line infused with the potent power of Glycolic Acid for an enhanced visage. The collection was unveiled by brand ambassador Ananya Panday along with Sunanda Khaitan, Vice President, Lakmē at an evening that was a luminous symphony of science and skincare.
The Lakmē Glycolic Illuminate Collection harnesses the power of Glycolic Acid to redefine your skincare experience by subtly working to dismantle the barriers of dull and lifeless skin. The collection is a product of cutting-edge technology and is tailored to address one’s skincare needs. It is a testament to the House of Lakmē’s unwavering commitment to celebrating every skin type, every story, and the unique luminescence that lies within each woman.
Commenting on the launch, Sunanda Khaitan, Vice President, Lakmē said, “At the House of Lakmē, we’re committed to pushing boundaries and unlocking innovations. The Glycolic Illuminate collection isn’t just a product launch; it’s a testament to our relentless pursuit to bringing the best of skincare to our consumers. This range harnesses the power of Glycolic Acid, a scientifically proven powerhouse ingredient, to deliver visible results and transform the illumination and texture of skin. Our R&D scientists have combined cutting-edge research and rigorous testing with deep understanding of our consumers to create a collection that is gentle yet effective. We’re confident that this collection will redefine how women achieve and maintain healthy, luminous skin.”
The evening was hosted by former beauty editor and celebrated presenter, Sukhmani Sadana, who shared her perspective on skincare rituals and the transformative power of Glycolic Acid while engaging with spokespeople from House of Lakmē and Brand Ambassador Ananya Panday. Also present at the event were leading beauty and fashion digital creators and opinion leaders – Bianca Contractor, Tasheen Rahimtoola and Sanjana Batra.
The event also saw the launch of House of Lakmē’s official skincare Instagram handle – Lakmē Skin. The evening was a vibrant experience filled with interactive engagements all centered around the power of the House of Lakmē’s Glycolic Illuminate collection.
Brand Ambassador, Ananya Panday while sharing her perspective on skincare, and the Lakmē Glycolic Illuminate range said, “Everyone knows that I love letting my skin breathe. I choose to keep my beauty look minimalistic, which is why skincare is of utmost importance to me. I want all the girls out there to know that skincare or even makeup isn’t about hiding flaws, it’s about amplifying your inner radiance. Lakmē’s Glycolic Illuminate is like the ultimate glow-on-the-go bestie. This range is like your hype squad, cheering on your skin’s journey to a healthier, happier you. Forget the pressure to be perfect, let your realness shine through.”
Dive into the radiant world of Lakmē Glycolic Illuminate and unlock the secrets to a glowing you! From the invigorating cleanser to the illuminating Serum, each product in this range is like a magical step on your journey to better skin.
The Lakmē Glycolic Illuminate facewash is the initial step to your everyday skincare routine. You can choose to either start or end your day by gently cleansing your face. This facial cleanser not only exfoliates your skin but also provides skin-softening benefits, leaving you with a radiant and illuminating glow. It effectively eliminates dust, impurities, oil, and makeup, delivering a refreshing experience for your skin.
As a second step, steal the show, with an illuminated glow with the Lakmē Glycolic Illuminate Serum. Formulated with 1% potent Glycolic Acid, this serum polishes away dead cells, leaving your skin with a silky satin feel. Just drop, and dab the serum on your skin, and dazzle every occasion. This ultimate skincare essential is all you need to dial up your skincare routine.
Once the serum is absorbed into your skin, the Lakmē Glycolic Illuminate Day Crème makes your skin makeup ready. This day crème helps nourish and hydrate your skin. Swipe, massage and get the illuminated sheen you desire.
As you rest your eyes for the night, restore your skin as you sleep with the Lakmē Glycolic Illuminate Night Crème, skillfully crafted night cream with the goodness of Glycolic Acid and Niacinamide. This non-sticky, easy to blend formula will become an integral part of your PM skincare routine. Experience beauty sleep like never-before!
