THE LEELA PALACES HOTELS AND RESORTS partners with the prestigious jaipur literature festival for the third consecutive year

The Leela Palace Jaipur hosts the Author’s Lounge throughout the 5-day festival culminating in an enthralling Writers’ Ball

The Leela Palaces, Hotels and Resorts commemorated its third year of association with the 17th edition of Jaipur Literature Festival (JLF) 2024 with a noteworthy celebration of the literary arts and Indian heritage, culture, and tradition that both brands exemplify. The Pink City of India witnessed a gathering of the country’s erudite minds and the glitterati of the literary world in a vibrant celebration amidst meaningful dialogues and stimulating conversations.   

As part of the brand’s collaboration, The Leela Palace Jaipur hosted the Author’s Lounge with a showcase of a spectacular culinary repertoire delivered with signature Leela hospitality across the 5 days of the festival. From thoughtfully curated menus inspired by their signature wellness programme, Aujasya by The Leela, to sumptuous local favourites, to comfort food for a global palate, the lounge had everything the authors could ask for. 

Additionally, the brand incorporated sensorial brand touchpoints to curate an immersive guest experience. Themed displays reiterating the brand’s commitment to conscious and meaningful luxury were indeed a highlight. This included The Leela Calendars 2024 that are a beautiful artistic narration of the brand’s twelve iconic properties, painted by twelve boundlessly talented and specially-abled artists from Mouth and Foot Painting Artists (MFPA), a showcase of their signature fragrance, Tishya by The Leela inspired by the national flower Kumud or Lotus and Nilgiri, which blossoms once in 12 years, and Leela Ke Phool, the brand’s latest initiative that upcycles flowers used across their hotels into incense sticks that are infused with Tishya by The Leela in collaboration with Phool. 

A magnificent conclusion to the Jaipur Literature Festival was the most awaited Writers’ Ball on 5th February 2024, set against the magical backdrop of The Leela Palace Jaipur with electrifying live performances by Rajasthan Josh and Bluegrass Journeymen amidst inspiring conversations, and a culinary extravaganza. The evening was attended by prominent personalities such as Mr. Sanjoy Roy, Mr. William Dalrymple, Ms. Sudha Murthy, Mr. Vir Sanghvi, Ms. Seema Roy, Vishnu Som, Mohit Satyanand to name a few.

Speaking on the association, Mr. Anjali Mehra Chief Brand Officer and Senior Vice President Marketing, The Leela Palaces, Hotels and Resorts, said, “The Leela brand celebrates the essence of India and the richness within, and it is our proud privilege to partner with the Jaipur Literature Festival for the 3rd consecutive year. Through this association we reiterate our shared passion for the literary arts, heritage and culture fostering stimulating dialogue and forging meaningful connections while curating experiences that transcend the ordinary for our guests.”

Rooted in the timeless ethos of ‘Atithi Devo Bhava – Guest is God’, The Leela is committed to providing guests luxury at its best with immersive, genuine, and transformative experiences that are backed with the warmth of Indian hospitality, across 12 iconic locations.