Center fresh introduces Lemon Honey flavor in mints; promises an hour of clean breath

~ says ‘Taazi saans, hamesha rakho paas’ in its latest campaign~

Center Fresh, the flagship gum and mints brand of Perfetti Van Melle India, is thrilled to introduce its latest innovation – the Center Fresh Mints Clean Breath Lemon Honey flavor. This new addition promises a delightful blend of intense mint and citrusy freshness, promising its claim of offering 60 minutes of clean breath. Building on the success of the Menthol Eucalyptus variant, the brand is nearing 100 Cr in the Mints category. 

Center Fresh is dedicated to captivating those who are enthusiastic about refreshments. With its diverse range of flavors, the brand aims to provide an invigorating experience for every palate, and this variant is perfect for those who love fruity flavors. The sweet and citrusy taste is like a refreshing dip in a lively, zestful pool, leaving a delightful aftertaste. 

The brand pioneered the intense mint category in India and is now revolutionizing the way consumers think about freshness with the launch of a new Lemon Honey flavor. The distinctive shape of Center Fresh mints, internally referred to as ‘butterfly’, has captured the imagination of our customers, who have affectionately likened it to both a ‘bow-tie’ and an ‘hourglass’. This unique design not only stands out visually but also enhances the tactile experience of enjoying the mints, making it a conversation starter and a memorable part of the refreshment journey.

The launch of the new Lemon Honey Clean Breath mint is being amplified by a vibrant digital commercial (DVC) that showcases the invigorating effect of the new flavor. In the TVC, a man who visibly seems sluggish and low on energy is instantly revitalized after savoring the Center Fresh Mints Lemon Honey. His transformation symbolizes the fresh and lively essence of the new mint. 

Watch the TVC here: add the link here

Gunjan Khetan, Managing Director, PVMI, shared thoughts on the launch, stating, “Center Fresh, our flagship gum and mints brand, has been synonymous with long-lasting fresh breath. With the launch of the Lemon Honey flavor, we are excited to offer our customers a new way to enjoy the freshness they trust, now with a lemony twist. Center Fresh Mints Lemon Honey flavor aims to leave a lasting impression, ensuring fresh breath for a whole hour. We believe that this addition will not only delight our existing customers but also appeal to new sones who love fruity flavors.”

Available in two convenient categories, the new Lemon Honey Lemon flavor is set to make a splash in the mint market, catering to both affordability and indulgence. The mint is priced at just Rs. 1 for a budget-friendly choice 

Center Fresh is dedicated to continuously surprising and delighting consumers with new and refreshing experiences.