Premium Fashion Accessories Brand Accessorize London Taps Unicommerce for its E-commerce Operations

Premium fashion accessories brand Accessorize London has adopted Unicommerce, one of India’s leading e-commerce enablement SaaS platforms to strengthen its ecommerce supply chain. By automating its order processing and warehouse activities, the brand will be able to offer an enhanced post-purchase experience to its customers.

Accessorize London, which operates under the parent name Planet Retail Holdings Pvt. Ltd., is a go-to destination for all fashion accessory needs for women, including categories like handbags and fashion jewelry. The brand has recently added kids’ accessories, sunglasses and scarves to its product portfolio.

Accessorize London has deployed Unicommerce’s multi-channel order management and warehouse management system to automate order processing from across its brand website and marketplaces. Unicommerce’s technology will streamline its warehouse activities by allocating orders to the nearest warehouse, thus leading to faster deliveries to its customers. Unicommerce platform will also help optimize its returns management process minimizing its return orders and enhancing the post-purchase experience for its customers.

With an exclusive focus on e-commerce and retail, Accessorize London further plans to adopt Unicommerce’s omnichannel retail management system to seamlessly process orders across all physical and digital channels. The fashion brand currently processes an average of over 20000 orders per month using Unicommerce’s platform.

Speaking about the partnership, Kumar Saurabh, CEO of Planet Retail Holdings said, “We are presently in the phase of creating a collection tailored specifically for India, collaborating closely with our design team in the UK. As we expect e-commerce to take a larger share of our revenue in the coming years, our partnership with Unicommerce is another step towards building our operational strength and our focus on providing a seamless shopping experience to our customers.”

Kapil Makhija, MD & CEO of Unicommerce said, “Accessorize London represents innovation as it prioritizes e-commerce and direct-to-consumer channels to ensure widespread accessibility, and we are thrilled to play a pivotal role in driving their e-commerce operations. Our dedication lies in providing top-notch technological support to businesses, elevating their post-purchase journey and creating an impact on their business performance.”

Unicommerce is one of the leading e-commerce enablement SaaS platforms that enables end-to-end management of e-commerce operations for brands, retailers, marketplaces and logistics service providers. The company has a consistently growing Annual Recurring Revenue (ARR) and Revenue. As of the quarter ending September 2023, Unicommerce has achieved a 750 million+ Annual Transaction run-rate, serving over 3500 customers, managing 8000+ warehouses, and processing orders from 1900+ stores through its platform.

“Unicommerce eSolutions Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India. The DRHP is available on the websites of the Company at www.unicommerce.com, SEBI at www.sebi.gov.in as well as on the website of the book running lead managers, IIFL Securities Limited and CLSA India Private Limited at www.iiflcap.com and www.india.clsa.com, respectively. Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP, including the section titled “Risk Factors”.