bigbasket rebrands slotted delivery to “bigbasket supersaver,” offering enhanced savings and speedy deliveries

Bigbasket, a TATA Enterprise, has announced the rebranding of its slotted delivery service to bigbasket supersaver. Now, the entire range and assortment of groceries will be delivered within two hours coupled with an extra 5% discount on thousands of products. This strategic move is a reaffirmation of the company’s continual efforts to improve its services and bring an even more delightful experience to its customers. bigbasket supersaver is currently available to customers in Bengaluru, Noida and select areas of other cities, and by the end of March, it will extend to cover the top 30 cities. 

bigbasket supersaver aims to offer not only tangible savings but also three times the assortment of Instant grocery services, ensuring customers are more likely to find their preferred products every time they shop. 

Speaking about this, Hari Menon, Co-Founder and CEO, bigbasket, said, “Since inception in 2011, bigbasket has been associated with slotted delivery. Over the years, our customers have loved the convenience of getting a large range of groceries together with great savings delivered in the time slots of their choice, typically on the same or the next day. After re-engineering our systems and processes, we will now offer the same extensive range of groceries delivered in less than 2 hours, with extra 5% savings on thousands of products. Customers will continue to have the option of choosing their preferred slots.  For urgent needs, customers will also have the option of shopping on bigbasket now (bbnow, in short), our instant grocery  service.”