India's Connected TV Revolution: Insights from VDO.AI Report
The advertising landscape in India is rapidly changing, and Connected TV (CTV) has become a crucial medium for brands to engage audiences. Recognizing this shift, VDO.AI, a global leader in advertising technology, has unveiled a groundbreaking CTV report, providing invaluable insights and statistics into India’s advertising sector.
The report serves as a strategic guide for brands, providing insights on leveraging CTV advertising effectively to broaden audience reach and achieve key performance indicators. Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices, and a successful case study featuring Swiggy’s 2023 IPL season campaign.
Industry leaders emphasize the potential of Connected TV in India’s advertising landscape. Vikas Chawla, Co-Founder of Social Beat, notes, “With 32+ million households on Connected TV, it has become a powerful platform to reach affluent Indians.”
The report equips brands with tools to harness CTV advertising’s growth, including QR code embedded ads, CTV overlays, branded canvases, IP-enabled data sets, and real-time reports. Anuj Kapoor, Professor at the Indian Institute of Management – Ahmedabad, added, “The evolution of CTV encapsulates a profound transformation in how audiences consume content. It reflects a shift from the passive, scheduled viewing of traditional linear TV to an on-demand, personalized CTV experience tailored to individual preferences. By examining consumer behavior, industry trends, and technological advancements, this report equips readers with the knowledge needed to navigate the evolving landscape of television consumption effectively.”
Amitt Sharma, CEO – VDO.AI, stated, “This report serves as a comprehensive guide for advertisers, offering actionable insights and best practices to navigate the complexities of CTV advertising effectively, ultimately empowering them to capitalize on the immense potential of this burgeoning medium.”
According to Mrinal Lunia, CEO – Digitale India, “As Connected TV continues to make a significant impact in various states and metropolitan cities, advertisers in India have a unique opportunity to capitalize on the growing demand for CTV. An insider tip from the report is to go beyond traditional commercials and create engaging, interactive content that adds value to the viewing experience.”
