Furthering the nationwide launch of AptaGrow, Danone India has taken a significant leap in strengthening its toddler nutrition range by launching a digital campaign. The campaign is aimed at creating awareness around better absorption of vital nutrients in children aged 3-6 years, essential to support growth, brain development and immunity.
Mothers are increasingly prioritizing their children’s well-being and strive to provide them with a balanced diet since they want the best for their children. According to credible health associations, about 40% of kids under 5 don’t reach their full growth and development potential. Therefore, ensuring effective nutrient absorption is equally important. AptaGrow, which is formulated with prebiotics and other nutrients, plays an essential role in nutrient absorption. In line with this, the two digital films/ DVCs have been thoughtfully curated to focus on the significance of prebiotics in improving nutrient absorption. It emphasizes AptaGrow which is formulated with 37 nutrients including a unique blend of prebiotics that enhances the absorption of essential nutrients, thereby supporting the holistic development of a child, beyond just physical attributes. The campaign will be prominently featured on our owned social media assets.