Blue Dart Express Limited, South Asia’s leading courier and integrated express package distribution company, has been recognized with the prestigious ‘Well-Known Trademark’ status through the Indian Trademark Registry. This adds another significant milestone to its journey of excellence and solidifies its position as the Trade Facilitator of the nation.
A “Well-Known Mark” brings forth a multitude of benefits, further amplifying Blue Dart’s competitive edge in the market. This acknowledgement ensures enhanced protection under the Trademarks Act, safeguarding the brand from unauthorized use or infringement, even from marks that are deceptively similar, even if used for different goods or services. This protection not only secures Blue Dart’s intellectual property rights but also maintains market clarity, preventing consumer confusion. Additionally, being recognized as a well-known mark significantly increases the brand’s value, strengthening trust and credibility among customers and stakeholders even further.
Balfour Manuel, Managing Director, Blue Dart Express Limited, expressed his pride in the company’s achievement, stating, “This milestone reaffirms Blue Dart’s eminent position in the logistics industry and emphasizes its commitment to excellence. As the company continues to innovate and redefine standards, it remains dedicated to delivering unmatched service and value to its customers.
Notably, Blue Dart was also recently conferred with the Top Employer 2024 in India by The Top Employers Institute, the Best Express Cargo Service Provider at the Indian Cargo Award 2023, and India’s Top Value Creator 2023 by Dun & Bradstreet, among other awards.
