Aman Puri, Trailblazer in Sports and Wellness Nutrition
Aman Puri, the visionary founder of Steadfast Nutrition – a renowned and fast-growing sports and wellness nutrition brand – is a dynamic entrepreneur with a passion for health, fitness, and wellness who aspires to transform the world of sports and wellness nutrition in India through top-quality supplements and by serving people of all age groups through his principle of Uncompromised Nutrition. His journey is one of dedication, innovation, and a deep-rooted commitment to transforming lives of people through optimal health.
With a background in sports and nutrition and a profound understanding of the pivotal role nutrition plays in achieving sporting excellence, he embarked on a mission at the young age of 24 to launch a brand that would redefine the standards of sports nutrition in India. Steadfast Nutrition was founded in 2017 as a sports and wellness division of its parent company Steadfast MediaShield – itself a trailblazer in renal healthcare. Six years on, Steadfast Nutrition has swiftly carved a niche in the industry. Mr Puri’s promise of providing organ-friendly, rigorously-tested premium-quality nutritional supplements has made Steadfast Nutrition the preferred choice of countless athletes and fitness enthusiasts. Today, athletes who swear by Steadfast Nutrition’s supplements include Olympic and Commonwealth Games winners, Team India football and badminton players, and bodybuilding icons who have scripted history with their medal-winning performances.
Aman Puri is also a director at Steadfast MediShield. He is also the founder of Noida Cycling Club, among Asia’s largest cycling clubs and the oldest in India.
Aman Puri’s journey began with a commitment to efficacy, quality, and innovation. His leadership at Steadfast is marked by a remarkable pursuit of excellence, evident in the brand’s diverse (Steadfast Nutrition has launched a whopping 40 supplements in 6 years) and top-quality range of supplements.
Aman Puri’s zeal of giving a fillip to sports nutrition in India was driven by his experience of being an international athlete and experiencing first-hand the gaps in the Indian sports fraternity’s demands and the availability of good-quality supplements. A certified sports nutritionist, fitness nutritionist, nutrition specialist, sports psychology coach, Aman Puri was driven by a deep understanding of the importance of nutrition in achieving fitness goals. When Steadfast Nutrition was launched, the market was dominated by foreign brands and adulterated and duplicated supplements. Aman Puri has steered Steadfast Nutrition to become a trusted and celebrated Made in India brand in the nutraceutical industry that is giving tough competition to foreign brands. His dedication to providing pure, top-quality, effective, rigorously-tested and scientifically-backed supplements have earned the Steadfast Nutrition a loyal following.
This exceptional passion towards healthcare and his emphasis on Uncompromised Nutrition, the bedrock of Steadfast Nutrition’s business is a legacy of his father Mr Yogesh Puri, considered the father of Indian Nephrology Marketing and Sales owing to his extensive contribution in the field of Nephrology for 35 years. Mr Yogesh Puri is currently the CEO of Steadfast Medishield Pvt Ltd. This vast experience in the pharmaceutical sector, particularly renal healthcare, is behind Aman Puri-led Steadfast Nutrition’s motto – We Understand Organs Better. He ensures the supplements do not harm organs in the long run and adhere to the highest standards of quality and safety.
Aman Puri actively promotes a holistic approach to health. His commitment to integrity and authenticity have positioned Steadfast Nutrition as more than just a brand – a lifestyle choice for those aspiring to reach peak performance and optimal health and fitness levels.
In the world of sports nutrition, Aman Puri stands as a beacon of quality, reliability, and innovation, guiding Steadfast to new heights and inspiring athletes and fitness enthusiasts to achieve their fitness goals with confidence.
