~The platform’s consistent appeal draws new and existing brand partnerships season after season~
India’s premier fashion platform, Lakmē Fashion Week in partnership with FDCI continues to emerge as a leader in cultivating brand associations that seamlessly integrate with the world of fashion. Following a highly successful event in New Delhi last year, the platform is unveiling an array of marquee partnerships and showcases this season, taking place from 13th – 17th March in Mumbai.
Over the years, Lakmē Fashion Week X FDCI has excelled in retaining its long-standing partners including NEXA, R|Elan™, INIFD, Pearl Academy, Lakme Salon, TRESemmé, Ajio Luxe and many others across the spectrum including retail, automotive, beauty and technology. This season the platform has a robust schedule featuring over 51 designers showcasing and over 12 brand partnerships, spread across the five days of the event- making it a power packed schedule with one of the highest number of brand partnerships ever. Kalki, Roposa make a return to the season.
This time Lakmē Fashion Week X FDCI is also set to introduce a host of new marquee partnerships, enhancing the platform’s appeal, and offering enhanced visibility to partners. Global brands such as Corona, LG, La Martina, Skechers as well as Duolingo, Tea Culture of The World will be seen leveraging the event’s growing national and global reach to enhance consumer engagement and market visibility for the first time.
RBL brand La Martina closed Day 1 of LFW X FDCI with a grand event with designer Rajesh Pratap Singh that took place at the sprawling Mahalakshmi Racecourse, with a presentation and match between polo players, tying back to the brand. Language learning app, Duolingo will be making an off-beat appearance, featuring its mascot for the first time at Lakmē Fashion Week X FDCI. While the brand has organized global events internationally, this marks their inaugural presence in India, sharing a new touch of tech-meets-fashion to the event. Magnum, the iconic ice cream made with Belgian chocolate, is ready to redefine the art of fashion, pleasure, and ultimate indulgence at Lakmē Fashion Week X FDCI with a unique dipping bar and Designer ‘Flavour of the Day’ for guests to experience and indulge in. Global brand Skechers known for their comfortable footwear will showcase their latest streetwear apparel collection, global brand Corona will be seen collaborating with a leading designer. LG is launching their premium Refrigerator range this season in collaboration with a designer duo and Tea Culture of the World is also collaborating with a designer. Thereby categories such as refrigerators , tea brands among others will be engaging with the platform uniquely, going beyond on-ground activations with designer collaborations and showcases that emphasizes an even stronger blend between fashion and other brand categories.
Nikhil Bardia, Head, RISE Worldwide, said, “Our longstanding partners have continued to show unwavering support, and we are thrilled to welcome a diverse range of new brands eager to join our fashion ecosystem. These partnerships, spanning various categories such as fashion accessories, footwear, luxury lifestyle and more, present unique opportunities for immersive consumer engagement, making it a win-win partnership for all our stakeholders. As we build on the success of our earlier seasons, we are confident in our projection of further growth for the upcoming season.”
