Meet Anushka Gupta, the creative force behind MyMuse, India’s leading sexual wellness brand. Launched in 2021, with her co-founder and husband, Sahil Gupta, MyMuse is on a mission to make intimacy easy, approachable, and fun. In just 2.5 years since launch, the couple has led a cultural revolution in normalizing and destigmatizing the conversation around pleasure and intimacy, creating path-breaking products and content that celebrate it in all its glory. With Anushka’s sharp eye for storytelling and design, she’s created a brand that people love and feel empowered to engage with. Anushka’s upbringing across Mumbai and Singapore has helped her build a diverse perspective, gaining rich intellectual, creative, and cultural exposure. She gained her BA in Psychology and Entrepreneurial Leadership at Tufts University, Massachusetts in 2014, and then began her career in the realm of branding and marketing. She felt this space was the perfect culmination of her deep interests and understanding of consumer psychology, writing, and design thinking.
Before becoming an entrepreneur, Anushka gained immense brand and marketing experience over 8 years, at various roles with marquee brands like Samsonite and leading agencies like Only Much Louder. She also played a critical role in the brand launch of WeWork in India, as brand manager for the West region.
Beyond her work at MyMuse, Anushka finds her inspiration and zen in playing the sitar, exploring art, traveling, and expressing herself through creative writing. Anushka has been featured in publications like Forbes, NDTV, YourStory, and Vogue.
