Lemonn, a new stock investing app for first-time investors

Expanding its wealth-tech ambitions, PeepalCo, the house of brands built by successful entrepreneurs Ashish Singhal, Govind Soni, and Vimal Sagar Tiwari, has launched Lemonn, a stock investing app. The app simplifies discovery and decision making for new investors.

Speaking on the announcement, Ashish Singhal, Co-Founder and Group CEO, PeepalCo group, said “Our mission is to Make Money Equal For All, to empower India with the right products to build wealth. Lemonn will help users diversify their portfolio, and participate in India’s Growth Story.”

“Millions of Indians find stock markets complicated even today. Despite the post-pandemic growth, only about 6% of Indians invest in stock markets. We aim to bridge this gap, by making stock investing engaging, informative, and effortless,” he added.

Lemonn’s unique features include:

• Trade at Zero Cost: Zero-trading brokerage for 3 months, and zero fees for account opening

• Invest in Ideas: Curated industry-based stock offering

• Jargons Explained: A detailed glossary explaining all financial and market-related terms

Lemonn marks PeepalCo’s expansion into stock broking, and will be housed as a separate business division with its own managing and operations teams. Devam Sardana will lead the team at Lemonn and assume the role of Business Head.

“Devam has actively worked towards the launch of Lemonn right from day one from when it was just an idea on paper to a reality now. I’m confident in his ability to make Lemonn a product loved by millions of investors,” said Singhal.

Lemonn app’s broking services are provided through Nu Investors Technologies Pvt Ltd (SEBI Registration no.: INZ000304837).