SNICKERS® connects with the audience through a light-hearted campaign this April Fool’s Day
Mars Wrigley’s best-selling chocolate bar, SNICKERS® has launched a fun campaign that is sure to tickle one’s funny bone. With the #FOOLEDBYHUNGER campaign, SNICKERS® aims to build on its ‘You’re Not You When You’re Hungry’ proposition by targeting hungry brand admins that post strange pranks this April Fool’s Day. The latest campaign is a testament to SNICKERS®’s unique brand proposition and builds on the legacy by capturing hunger-caused ‘out-of-sort’ moments, solidifying its image as a creative chocolate brand.
In the social media campaign, SNICKERS® let the internet take charge of informing them that there are hungry admins posting April Fools prank. Then SNICKERS® hand-delivered #FooledByHunger kit to satiate their hunger pangs. With users tagging & calling in SNICKERS® for help, SNICKERS® hand-delivered #FooledByHunger kit across cities on 1st April! Creating a storm of conversations on the internet, the chocolatier engaged with 11 brands (Baskin Robins, Parle-G, Manforce, Set Wet, Bombay Shaving Company among others) across the industry to reach out in a playful jest, with the mission to entertain and connect with their customers.
Sharing his comments on the campaign, Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, said,” SNICKERS® isn’t just a snack; it’s an indulgent experience. The internationally adored slogan ‘You’re not you when you’re hungry’ has resonated with consumers worldwide. Which has led to the birth of some of the most unique campaigns that we have developed over the years. We appreciate the cooperation of other brands and how they have contributed to forging deeper connections with our audience, bringing the brand alive by inspiring billions of moments of happiness among consumers.”
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Conceptualized and executed by DDB Mudra, the campaign perfectly underscores Mars Wrigley’s commitment toward the Indian consumers. Creating shareable content, that also personally resonates with an individual has enabled the company to make its iconic brands a preferred choice of snack amongst the consumers.
