Electric two-wheeler manufacturer, AMO Mobility has partnered with Bollywood Actor Mr Ajay Devgn to promote the upcoming movie ‘Maidaan,’ and celebrate the launch of its new highspeed electric scooter Jaunty i Pro. Under this collaboration, Mr Devgn will endorse the smart electric two-wheeler launching on April 10, along with the theatrical trailer of his upcoming biographical sports drama. Through this partnership, AMO Mobility aims to leverage Mr Ajay Devgn’s huge following to raise awareness about sustainable transportation solutions and present Jaunty i Pro as a smart mobility solution for today’s generation. With this marketing strategy, the EV manufacturer jumps on the trend of collaborating with celebrities to promote the advantages of switching to eco-friendly transportation.
In the new movie that is set in the 1950s-60s, Mr Ajay Devgn will be seen playing the role of the legendary coach and ‘Father of Indian Football’ Syed Abdul Rahim who overcame multiple challenges to establish India as a global name on the world football stage. Under the partnership, he will endorse AMO Mobility’s next-generation electric scooter Jaunty i Pro which is available in three colours – white, grey, and blue. The new smart model with a dealership price starting at Rs. 95,000 and a showroom cost of up to Rs. 1.15 lakh, is designed to cater to the demand for tier-I, tier-II, and last-mile delivery services in India. With a range of 120 km, the vehicle powered by a 2.2 kWh fast-charging battery promises efficient battery performance. The new vehicle’s association with Ajay Devgn is expected to boost its penetration in the market making it a popular choice for daily commutes across India.
Mr. Sushant Kumar, the Founder of AMO Mobility, expressed his enthusiasm about the new product and the brand’s collaboration with the actor, stating, “We are thrilled to collaborate with Ajay Devgn for the release of ‘Maidaan’ and our Jaunty i Pro model. The core of AMO Mobility and ‘Maidaan’ symbolizes the vision of triumphing against all odds through perseverance, teamwork, and innovation, and we hope our collaboration will allow us to instill the same values. We are optimistic that our association with Mr. Devgn for our new launch will help us amplify our message of sustainable mobility and encourage our audience to embrace Jaunty i Pro as a smart and eco-friendly mobility option for the new India.”
