Mr. Charaniya, can you share with us what inspired you to start Senso Foods and how you envisioned its role in the beverage market when you began your journey in 2009?
In 2009, our inspiration for starting Senso Foods came from our love for the traditional Chai Karak. We realized that while many people enjoyed this authentic taste, they often found it hard to prepare it conveniently in their busy lives. We saw an opportunity to make this beverage more accessible to everyone. So, we decided to create an instant form of Chai preserving its authentic flavor while making it easy and quick to prepare. That’s how Senso Foods Pvt Ltd was born, with a vision to bring the true essence of Chai to the masses in a convenient, instant format.
Throughout your journey with Senso Foods, what have been some of the most significant challenges you faced, and how did you overcome them? Could you also share some key milestones that you believe were turning points for the company?
Our journey at Senso Foods began with the challenge of introducing instant tea premix in India in 2009, a concept unfamiliar to the market. For two years, our Original Chai Premix didn’t sell. We pivoted by launching a premix for vending machines, finding our first significant success. A major turning point was in 2015, after a year of research, when we expanded into the global market. Now, with our presence in 23 countries, these exports mark our key milestones.
Senso Foods is known for its innovative approach to traditional beverages. Can you elaborate on how you keep the innovation process alive and relevant in your product development?
Initially, introducing the concept of tea premix in India was a difficult task. People were accustomed to the traditional method of boiling tea on a stove, which was considered the authentic way to prepare tea. Convincing consumers that a premix could match the taste and quality of traditionally brewed tea was challenging. To address this, we designed our product to ensure consistent taste, quality, and hygiene. Our premixes, being instant, offered additional benefits like time-saving and cost-effectiveness, changing the way people consumed tea.
Keeping our products relevant means constantly evolving with consumer tastes and trends. We’ve expanded our range to include new flavors, catering to diverse palates. We’ve also embraced current health and lifestyle trends by introducing options like vegan, turmeric latte, and vegan beetroot latte. This approach allows us to offer something for everyone, keeping our traditional beverages fresh and exciting.
With Senso Foods having a presence in over 20 countries, how do you ensure that your products cater to the diverse cultural tastes and preferences of your global consumer base?
We achieve this by continuously expanding our product range with new and exciting flavors. For instance, we’ve accepted global taste trends by introducing unique options like vegan, turmeric latte, and vegan beetroot latte. These innovative offerings are designed to appeal to diverse cultural preferences, ensuring that our products resonate with consumers in over 20 countries.
Your product line includes options like the Vegan Turmeric Latte Premix, which aligns with current health and wellness trends. How important is it for Senso Foods to stay abreast of these trends, and how does this influence your product development?
Our dedicated R&D team plays a vital role in this process. They conduct thorough research and analysis on ongoing trends, ensuring that our product line not only meets but anticipates the evolving needs and preferences of our customers. This focus on trend-awareness and proactive product development is a key aspect of our strategy to provide relevant and health-conscious options in the market.
Look into the future, what are the long-term goals for Senso Foods, and how do you plan to continue evolving to meet the changing demands and preferences of your customers?
Our primary aim is to grow into a vast, diversified group of companies. We are targeting to reach a major milestone of achieving a turnover of Rs.1000 Crore by the year 2032. To meet this goal, we plan to continuously evolve and adapt.
