Omaxe Chowk, an iconic commercial destination in the heart of Chandni Chowk, Old Delhi, releases a ‘film dialogue-based’ marketing campaign, which highlights the modern shopping experience in Delhi’s medieval heart, Chandni Chowk. This strategic marketing move takes hit dialogues from popular Hindi movies and gives them interesting twists to highlight the strengths of Omaxe Chowk and why it makes for a compelling shopping destination.
Using the ochre red colour inspired by the red sandstone of the Red Fort, this campaign targets the current generation of shoppers while bringing out the strengths of Omaxe Chowk such as its whopping parking space of 2200 vehicles, stress-free parking and air-conditioned environs in the otherwise people-packed Chandni Chowk.
“Through this campaign, we aim to highlight the fusion of modern shopping experiences in Delhi’s traditional heart, Chandni Chowk. Through Omaxe Chowk, we aim to re-ignite the magic that Chandni Chowk is known for while imparting it with modern flourish. The eye-catching headlines in the backdrop of uncluttered red background aim to reinforce Omaxe Chowk’s strengths and its relevance for the present and future generations,” said Jatin Goel, Managing Director, Omaxe Group.
Omaxe Chowk is an architectural marvel spanning over 1.11 million square feet, offering retail stores and a food court. It features a vast parking capacity for more than 2200 vehicles. The retail space at Omaxe Chowk also boasts an expansive collection of premium shopping stores featuring renowned national and international brands. Spread over 4 lac square feet of exquisitely designed retail and atrium spaces, Omaxe Chowk is inspired by the architectural heritage of the Mughal and British eras.
It also features Dawatpur, the largest food court spanning an impressive one lakh square feet with a seating capacity of 2,000 while providing breathtaking views of Old Delhi’s landscape. Dawatpur has roped in well-known food brands like Tunday Kababi, Haldiram’s, Pizza Hut, Biryani Blues, Berco’s, Sagar Ratna, Dominos, KFC, Hira Sweets, Amritsari Express, Maska, Chicago Pizza, Bonjuz, Nazeer, Jung Bahadur Kachori, Kuremal ki Kulfi, Gaya Prasad Pranthe Wale, KDH Chaat, Al Bake, Qureshi Kabab Corner, Gianis, Chaat Town etc.
