Embracing the growing opportunities in India’s consumer sector, leading global professional services firm, Alvarez & Marsal India, announced the appointment of Delhi-based Aparna Chopra as Executive Director within the Retail and Consumer Products practice. Ms. Chopra’s appointment demonstrates A&M’s commitment to the owner-operator model of working to best support changing client needs in an evolving marketplace.
With 25 years of in-depth experience in fast-moving consumer goods (FMCG), retail, and online businesses, Ms. Chopra leverages her operational lens to advise clients on building and growing brands, developing marketing strategies, launching new business and scaling up existing operations, as well as business transformation. She has served on engagements ranging from portfolio management to new business leadership and talent pool set up. Additionally, she has facilitated launches, market entries for new brands, distribution channels, and transformational pricing business strategies for Nestle, YUM Brands (KFC, Pizza Hut, Taco Bell), Costa Coffee and Lenskart.com.
Ms. Chopra has worked across multiple markets including India, the UK, EMEA, North Africa, and Southeast Asia. Prior to joining A&M, she served as Nestle South Asia’s Business Head of Breakfast cereals and Head of Sustainability & Climate Change.
“Aparna’s joining bolsters our Retail and Consumer Products expertise and further enhance our ability to help clients maximize value as they navigate a changing market,” said Himanshu Bajaj, Managing Director and India Co-Country Leader at A&M. “Her extensive experience and understanding of industry dynamics bolster our ability to drive the transformative outcomes that clients seek.”
Ms. Chopra’s notable engagements include:
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Launching a new business at Nestle India, Breakfast Cereals, and successfully delivering sales and operating profit key performance indicators (KPI)
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Leading Pizza Hut India’s turnaround through the launch of a WOW price point and Taco Bell’s entry into India
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Rearticulating Costa Coffee’s global brand DNA and directing its foray into France, the Philippines and Kazakhstan as well as overseeing growth in MENA and Southeast Asia.
