Launches Mother’s Day Campaign with the OG Buffet Maker Campaign
Barbeque Nation, a premier barbeque destination known for its flavour-packed buffets and mouth-watering grills, today announced a special campaign inspired by mothers on the occasion of Mother’s Day.
Conceptualized ‘The OG Buffet Maker’, this unique campaign is a heartfelt tribute to the nourishing meals and boundless love mothers have always provided.
Amidst the hustle and bustle of daily life, one often overlooked hero stands tall – the dedicated Indian mom. Every day, she selflessly tends to the needs of her family, ensuring everyone’s food nuances and preferences are met with unwavering dedication, embodying the true essence of care and love. Barbeque Nation pays tribute to every mom’s relentless spirit and extraordinary commitment. The campaign features a film, special celebration for mothers at all their restaurants, and activities that encourage families to create memorable moments together.
“At Barbeque Nation, we’ve been curating unforgettable buffet experiences for our guests for over 18 years. And this Mother’s Day, we extend our heartfelt gratitude to our true inspiration – our mothers, who’ve been curating daily spreads for their families with boundless love and care, often without recognition. Through this campaign, we do our bit to acknowledge the immense efforts of mothers everywhere and the entire Barbeque Nation team is delighted to pay homage to all the ‘OG Buffet Makers’ out there,” said Nakul Gupta, CMO, Barbeque Nation Hospitality Ltd. “
Chrisel Fonseca, Associate Creative Director, Makani Creatives Pvt. Ltd., adds, “A simple insight that every mom, unknowingly creates a buffet of dishes for every member of the family, was the soul of our campaign. And we knew this campaign would instantly strike a chord with the audience. Through this campaign, we wanted to highlight the warmth and inspiration that mothers provide in every family meal, day after day, without blinking an eye.”
The campaign will continue through Mother’s Day weekend, with special celebrations exclusively available at Barbeque Nation outlets across the country.
Links to the campaign video:
YT: https://youtu.be/6JtZDjMmdwA?si=uGJAT-3_CkoE8Y6y
IG: https://www.instagram.com/reel/C6ymu_Kt4I_/?igsh=aGxncWFxZnN1cjM5
FB: https://www.facebook.com/share/v/bQM8aVMieJntfsTW/
