“Summer couture for your cocktails: Hoegaarden & Rahul Mishra team up for an exclusive collection”

The worlds of craft alcohol & haute couture collide in an exquisite collaboration as acclaimed designer Rahul Mishra and iconic Belgian beer and gin brand Hoegaarden unveil ‘Summer in a Glass-’ a limited-edition sipping collection. The collaboration celebrates craftsmanship and botanical infusions inspired by the romantic allure of a European summer.

The exquisite sipping collection, nothing short of a collectable, is launching just in time for the World Cocktail Day on 13^th May. ‘Summer in a Glass‘ draws inspiration from Hoegaarden Gin’s three delicious flavours, brought to life through Rahul Mishra unparalleled designs.

“Hoegaarden has been synonymous with curating delightfully delicious experiences with its flavourful portfolio of beer and gin,” says Vineet Sharma, Vice President – Marketing, AB InBev India. ” Our partnership with Rahul Mishra has allowed us to reimagine the art of slowing down & savouring in style. We’re thrilled about the culmination of this collaboration in ‘Summer in a Glass’, inviting consumers on a journey of sensory exploration”

Each element of the Sipping Collection is meticulously crafted to reflect the sophistication and attention to detail both brands stand for. Adorned with intricate, nature-inspired patterns, elegant glassware, delicate brooch adorning each Hoegaarden bottle- the collection is a thoughtful fusion of design and indulgence.

“When I think of summer, I imagine crystal blue skies, vibrant landscape and a variety of flavoursome cuisine. An ideal time for leisure and celebration—the sentiment we’ve aimed to bring to this special package design with Hoegaarden. The design borrows inspiration from the ingredients used in their three introductory flavours. It works in synergy with our appreciation for nature’s cherished gifts of summer.” Says Rahul Mishra.

Rahul Mishra’s creative vision infuses Hoegaarden’s heritage & flavour profiles, resulting in a seamless alignment of brand philosophies and a treasure chest of bar collectibles. Hoegaarden’s Parisian Romance Gin embodies the enchanting streets of France with its berry-forward flavour; the Belgian Original is reminiscent of fragrant Ghent gardens with its orange-coriander notes, and the Mediterranean Summer variant evokes sun-drenched terraces of the Riviera with its citrus layered notes.

In addition to ‘Summer in a Glass’, this collaboration will also bring to life signature Hoegaarden cocktail serves that embody the essence of flavourful summer delight. An ode to the World Cocktail Day- these unique concoctions will be available at select bars across Mumbai, Goa, and Bangalore culminating on the occasion of World Gin Day on June 8^th

The synergy between Rahul Mishra & Hoegaarden epitomizes sophistication and excellence. Hoegaarden’s brand essence is rooted in heritage of being the original Belgian wheat beer and a portfolio that continues to evolve to meet consumers’ demand for easy to drink yet premium options. Harmonizing seamlessly with Mishra’s dedication to meticulous artistry, the result is a truly special offering that caters to consumers who appreciate both fashion and unique, flavorful experiences.