Bombay Shaving Company Launches first of its kind A ‘sustainable’ Trimmer Exchange Campaign: Becomes the first to do so Globally

Bombay Shaving Company, renowned for its innovative grooming products, has once again positioned itself at the forefront of innovation in hair removal –  with the launch of its Trimmer Exchange Campaign. This first-of-its-kind global initiative invites customers to exchange any old trimmer (any brand, any model, any make, any price) and receive a staggering 50% discount on BSC’s latest Power Styler trimmer. This campaign not only promises an enhanced grooming experience but also champions environmental sustainability by reducing electronic waste.

The highlight of this campaign is the Power Styler, a device that puts the consumer needs first designed to cater to the modern man’s every styling need. Retailing normally at Rs 1199, the Power Styler can be yours for just Rs 599 when you trade in any old trimmer through this initiative. It’s got best in class 0-minute flash charging capability, ensures 120 minutes of runtime, and offers a versatile range of 38 style settings, making it an indispensable tool for regular beard grooming.

To participate in the Trimmer Exchange Campaign, customers can scan the QR code on the website of Bombay Shaving Company to arrange a free pick-up. Once the exchange is verified, participants will receive their new Power Styler at half the price, complete with a full warranty and the guarantee of BSC’s exceptional after-sales service.

In addition to driving tangible consumer value, this campaign aims to tackle the increasingly pressing issue of electronic waste. By recycling the old trimmers, Bombay Shaving Company ensures that these devices do not end up in landfills, thus mitigating pollution and conserving resources.

True to Bombay Shaving Company’s ethos, the campaign is infused with a playful spirit. Advertisements playfully hint at the transformational power of the Power Styler with slogans like “Now just turn a dial to get amazing Styles” to seek consumer’s attention towards this exciting exchange offer. This approach not only highlights the product’s capabilities but also aligns with BSC’s tradition of making grooming an enjoyable experience.