Lenskart Sets Out to Solve the Widespread Problem of Myopia in Children

Recognizing the global surge in myopia rates among
children, Lenskart has taken up the challenge to tackle the pressing issue head-on. In India alone,
the prevalence of myopia rates is as high as 21.19% in 5 to 15-year-old urban children, and is
projected to reach over 50% soon. In South East Asia, for instance, 80% of Singaporean children
turn myopic by the age of 18. India is still fairly unorganized when it comes to eyewear exams
for kids, and hence the real statistics can likely be much higher already than what we believe.
More and more children are wearing glasses in schools every year. The challenge is that a
majority of them dont get their eyes tested till a very late date since it not natural for one to
know someone else is able to see better than them, unless their power is really high, by which
time the problem already becomes quite big. Hence, the need for kids’ eye testing to become
more accessible, friendly and affordable is only going to get more critical in the coming years.
As one of the leading global eyecare brands/ proponents, Lenskart has announced that it will now
start offering its free eye test service for children too. Till now, Lenskart used to only do eye tests
for people above the age of 12. Now it will cover ages below 12 as well. The team is specifically
designing and innovating its in-store eye tests to be more suitable and comfortable for children.
Lenskart has recently inaugurated its first-ever kids only eyewear store in India, marking a
significant stride towards addressing and transforming children vision care needs
comprehensively. Lenskart Kids offers specialized eye testing facilities tailored specifically for
children. These are operated by professionals who are not only skilled in optometric precision
and care but are also adept at interacting with children, making the process enjoyable and stress-
free.
In addition, the store is designed with the young wearers in mind. The atmosphere is infused with
a sense of excitement and discovery, encouraging children to channel their curiosity and take
pride in selecting their glasses, turning what can often be a daunting task into a fun and
empowering ritual. Within this dynamic space, children can also engage themselves in playful
activities while parents browse through the offering of the kids’ eyewear collection, Hooper by
Lenskart.
At the store inauguration, Peyush Bansal, CEO and Co-Founder of Lenskart, shared a special
moment with customers who’ve been buying from the brand for the past many years, turning it
into an educational celebration. He conducted a lively session filled with insights, raising
awareness on the increasing prevalence of myopia. Through engaging stories and practical

advice, Peyush provided valuable tips on how they can actively prevent and manage myopia,
enriching their understanding in a fun and interactive way.
He also personally engaged with the parents and shared his enthusiasm for this venture, stating,
“Every child deserves the best vision care possible and we knew that Lenskart has to make that
happen. As for all our customers, we want to ensure that children don’t have to make any
compromises when it comes to their eyes, and they have access to the best range of eyewear that
is both comfortable and stylish.” He further added, “Another problem leading to lower
awareness of myopia in children is that kids’ eye tests are expensive. We are investing
extensively in technology that can help us democratize this and make kids’ eye tests more
affordable and accessible across the country.”

Beyond eye testing, Lenskart is also investing in technology that will stop myopia progression in
children, thereby aiming to reduce the global increase. The company remains committed to
making eye health a priority for all ages, ensuring that our young users see the world with clarity
and joy. This new chapter in Lenskart story is not just about eyewear; it about building a legacy of healthier vision for the children of today, who will lead us into tomorrow.