Xuno Reveals E-commerce Websites are Missing 28% Added Profits At Every Transaction

India’s e-commerce industry is on a meteoric rise, driven by a burgeoning middle class and increasing disposable income. With 900 million internet users and nearly 100% of pin codes in India embracing online shopping, the market is projected to reach $111.40 billion by 2025, positioning India to potentially surpass the US as the world’s second-largest e-commerce market by 2034.

Xuno’s latest report reveals that e-commerce players are losing about 28% of potential profits and shows how they can turn this missed opportunity into additional revenue within their existing infrastructure by capitalizing on peak attention moments through personalized product recommendations. The report empowers e-commerce businesses to identify and monetize hidden opportunities on the Confirmation Page, where customer attention is highest. This makes it ideal for personalized upselling, gaining the missed 28% profit on every transaction while enhancing the customer experience and engagement.

Additionally, research shows that 76% of consumers feel their expectations are not being met by platforms, while 80% are willing to shop more when offered personalized experiences. This strongly supports the strategy of monetizing high-attention moments.

The report also provides key strategies for e-commerce led businesses to add value to every transaction, understand consumer psychology, and bridge the gap between consumer expectations and e-commerce monetization. 

Amitt Sharma, CEO of Xuno, expressed excitement about the report, highlighting India as a fertile ground for e-commerce growth. He emphasized that personalized recommendations and engaging post-purchase experiences not only drive additional profits but also foster meaningful customer connections.

Arjit Sachdeva, CTO of Xuno, echoed this sentiment, noting the immense opportunities in the e-commerce market. The report reveals how e-commerce websites can boost sales and conversions, leveraging personalized experiences during critical moments.

With an estimated 250 million e-commerce users and an expected average revenue per user (ARPU) of INR 14,121 in 2024, India’s e-commerce market is brimming with potential. Xuno’s report provides the roadmap for harnessing this growth and maximizing monetization benefits through strategic personalization.