Haier, the No.1 global major appliances brand for 15 consecutive years, has been recognised as a ‘Well-Known brand’ by the Indian Trademark Registry, in line with the Trademarks Act of 1999. The brand aims to empower consumers through smart and intuitive products curated to make everyday life convenient and comfortable. This recognition stands as a testament to the brand’s unwavering commitment to the country and its consumers, further strengthening its position as a trusted brand in the market focusing on ‘Make in India’ and ‘Made for India’.
This acknowledgment underscores Haier’s significant presence and contribution in the Indian consumer durables industry, further solidifying its reputation as a trusted household name. The recognition by the Indian Trademark Registry reaffirms it’s commitment to delivering high-quality products and innovative solutions that cater to the diverse needs of Indian consumers. With a rich history of excellence and a relentless pursuit of customer satisfaction, the brand has established itself as a frontrunner in the home appliances and electronics sector.
Commenting on prestigious recognition, Mr. NS Satish, President, Haier Appliances India, said, “At Haier, we are honoured to be part of the Indian Trademark Registry’s prestigious list of ‘Well-Known Brands’. It marks a pivotal moment for us, further strengthening our commitment to the country, consumer and community. As a responsible customer-first brand, we have worked towards offering solutions that enhance the customer’s everyday life. Prestigious accolades like this further help us push the boundaries of innovation and strengthen our dedication to nurturing growth while unlocking endless possibilities to make our customer’s daily lives more efficient, convenient, and comfortable.”
Haier’s journey in India has been marked by continuous innovation, superior quality, and a deep understanding of consumer preferences. The brand’s diverse portfolio, which includes refrigerators, washing machines, air conditioners, televisions, and more, caters to the evolving needs of Indian households, making it a household name across the country.
Over two decades, the brand built a strong presence in the Indian market through a wide range of products across 11 categories catering to the evolving needs of the customer. With a focus on customer-inspired innovation, the brand has launched several industry firsts including India’s first 3 Door Side-by-Side (SBS) refrigerator, Bottom Mounted Refrigerator (BMR), Glass door refrigerator, Self-Clean Inverter and Anti-scaling technology in Washing Machines, shock-proof technology in water heaters, self-cleaning in Air Conditioners, and India’s first-ever InstaJackets for its 2-door Side-by-Side and 3-door Side-by-Side, Bottom Mounted Refrigerator series.
Focused on providing the best-in-class product experience backed by advanced technology, the brand has been investing in expanding its manufacturing capacity and expertise across its Greater Noida and Pune plants. This commitment to local manufacturing has led to remarkable growth, with Haier producing 9 million products annually. The brand’s state-of-the-art facilities annually manufacture 1 million air conditioners, 1.5 million washing machines, and 3 million refrigerators.
As a well-known brand, Haier remains committed to driving innovation and setting new benchmarks in the home appliances and consumer electronics industry. The recognition by the Indian Trademark Registry serves as a milestone in the brand’s journey and reinforces its position as a leading player in the Indian market. Moving forward, the brand remains dedicated to enhancing the lives of consumers through innovative and sustainable solutions that cater to their evolving needs and preferences.
