- The program is meant to establish a closer relationship with these primary buyers across India
- The program will also drive brand advocacy & increase the visibility of Lubi Pumps
Lubi Pumps, a pioneer in the manufacturing of water pumps and motors, launches its brand-new and exclusive Lubi Loyalty Program. Launched on June 1, 2024, the program is for primary buyers from across India: Mechanics, Electricians, Borers/Drillers, and Plumbers. These are the major primary buyers who are instrumental in sales and who mold consumer perceptions of the product. The Lubi Loyalty Program is meant to establish a closer relationship with these primary buyers. The program will also drive brand advocacy and increase the visibility of Lubi Pumps.
The Lubi Loyalty Program is structured and meant to recognize and reward primary buyers who greatly contribute to the company’s success. The program allows primary buyers to benefit from exclusive benefits and rewards. A successful registration and a smooth KYC with PAN and Aadhaar will result in 200 bonus reward points, making this just the beginning of a super rewarding journey with respect to loyalty and dedication by the primary buyers.
The program ensures rewards are easy and simple. Scanning the QR code attached to the packaging of every purchase that an influencer makes earns them points. These points range from 25 to 500 for every product; each point has a value of one rupee. More importantly, the collected points are worth value and can be redeemed for cash and credited to the influencer’s bank account.
Mr. Ronak Porecha, Director, Lubi Pumps, underlined the significance of this initiative and said, “The Lubi Loyalty Program is not just about rewarding primary buyers; it’s about fostering a community where loyalty is celebrated and rewarded. By empowering our primary buyers, we’re not only strengthening our brand advocacy but also contributing to the overall growth of the market. This program creates a ripple effect that benefits our primary buyers, trade partners, and the entire ecosystem.”
These exclusive rewards can be accessed by downloading Lubi Loyalty Program from the App Store or Google Play Store. Selected products from their domestic range are covered in the scheme. Easy to use, the application further simplifies the process of registration, earning points, and redemption of rewards and helps primary buyers make the most of the program with great ease. Benefits for primary buyers are availed within seven working days. A Lubi Loyalty Program is not just a rewards program; it’s a strategic initiative to build a solid community of brand ambassadors who will be integral to the Lubi Pumps success journey.
Lubi Loyalty Program shows the sincerity of Lubi Pumps to give back to hard-working and loyal primary buyers. With an array of exclusive benefits and rewards, it changes every purchase of the pump into a profitable reward, building a closer relationship between Lubi Pumps and its primary buyers.
