Stellaratti Brand Consultants has successfully orchestrated a series of high-profile events for GKB Opticals across Mumbai, Chandigarh, and Jaipur. Each event demonstrated Stellaratti’s expertise in event management, influencer marketing, and creative engagement activities, leaving a lasting impression on attendees. Despite not being native to Chandigarh & Jaipur, Stellaratti demonstrated their pan-India reach by identifying and collaborating with key local influencers, top caterers, decorators, and guest listers. This strategy ensured the presence of a crowd interested in luxury products, aligning perfectly with GKB Opticals’ brand identity.
The team at Stellaratti recently kicked off a remarkable store launch in Jaipur, where the event highlighted local heritage with a contemporary twist, employing influencer connections and bespoke branding to increase brand recognition. The event featured a press conference that received extensive media coverage, as well as a creative block printing activity on tote bags that combined Jaipur’s traditional artistry with modern design. Attendees such as Ashna Vaswani, Bhavikaa Saluja, Akanksha Bakshi, and Dia Ajmera experienced a culturally rich event that highlighted Stellaratti’s expertise in incorporating tradition with innovation.
The team continued their momentum with a sophisticated event in Chandigarh. In Chandigarh, they launched a comprehensive media outreach and influencer marketing campaign, setting the stage for a memorable evening. The event featured exquisite decorations, bespoke invitations, and gourmet catering tailored to the tastes of prominent socialites. A highlight of the evening was the engaging activity where a skilled calligraphy artist personalized sunglasses covers and pouches, leaving a lasting impression and creating a memorable experience for attendees such as Ish Kaur and Rubby Singh.
Stellaratti’s collaboration with GKB Opticals also featured an exclusive store launch in Mumbai in 2022. Attended by around 100 influencers and socialites, including Ramona Arena and Zoebb Khan, the event generated significant buzz, drawing approximately 10 million eyeballs. The event featured a caricature artist who provided personalized sketches, adding a touch of whimsy and individuality to the occasion. This launch set a high bar for future events, generating significant interest and consolidating GKB Opticals’ position in Mumbai’s competitive marketplace. GKB Opticals continues to solidify its presence in India, where it has already established nearly 90 stores.
Following the successful launch, an exclusive event at GKB Opticals celebrated the iconic Tom Ford and Zegna new eyewear collection. Attendees enjoyed personalized consultations with Angelica Pagnelli, one of the world’s foremost eyewear stylists, enhancing the luxury experience. Among the distinguished guests were Richa Begani and Tina Kakkar and even saw top lifestyle publication editors in attendance, significantly boosting media outreach.
“Our partnership with GKB Opticals has been fantastic. Each event was designed to create memorable experiences that resonate with attendees and reflect the brand’s identity. We look forward to continuing this journey and supporting GKB Opticals in their expansion across India”, said Simer Motiani, Founder of Stellaratti Brand Consultants.
These events were not just about creating memorable experiences—they were powerful visibility opportunities that significantly boosted GKB Opticals’ brand recognition and sales. By engaging with high-profile influencers and media, Stellaratti effectively amplified GKB Opticals’ reach and presence in the luxury market, driving increased consumer interest and purchasing behavior. Stellaratti Brand Consultants continues to set the standard for managing events and brand consulting, continuously producing excellent results for GKB Opticals. Each event demonstrated rigorous planning and attention to detail while also establishing significant relationships with audiences. Stellaratti Brand Consultants is at the forefront of generating unforgettable brand experiences that last long after the event.
