DND Flyway, a critical artery connecting Delhi and Noida, has long been a prime location for brands to launch their outdoor campaigns in Delhi NCR. This vital stretch has been abuzz with unique, larger-than-life, and out-of-the-box “Outdoor Innovations.” Brands like Domino’s, Blackberry, Tissot, LG, Havells Consumer Durables, and Godrej Properties have made DND media their top choice to showcase their OOH innovations with enhanced communications.
Times OOH, which manages the advertising mandate for DND Flyway, has executed several innovative brand campaigns in recent months, and this trend is expected to continue. According to Anchal Dhawan, Head City Media, Times OOH, “We’ve seen a significant shift in brands’ approach towards DND Flyway, where they’re using this location to boost their branding quotient with innovative campaigns, transforming DND Flyway into an Innovation Corridor.”
Anchal explains that there’s a logical reason why brands choose DND Flyway for their specialised and enhanced brand campaigns. With over 100,000 vehicles daily, the DND Flyway offers an impressive 3,00,000+ impressions per day, ensuring visibility and reach for brands. According to an independent study by RoadStar, the DND consumer profile reveals that 70% of the audience owns high-end vehicles, 51% visits high-end shopping districts, and 31% visits premium lifestyle destinations at least once a month. This makes DND Flyway an ideal location for most brand categories to target their desired audience.
Moreover, DND Flyway stands out for its unique advantages, it is a stress free 7 KM travel offering audiences enough time to absorb advertising and admire the innovation. Times OOH is also investing in an analytical tool that provides real-time data on commuters, reach, impressions, and deeper insights, efficiently measuring campaign success, which builds trust with brands.
Lastly, Noida’s emergence as a hub for luxury apartments, corporate parks, gated societies, and premium malls has attracted wealthy consumers from Delhi and other regions. This makes DND Flyway an attractive advertising spot to target premium audiences in both regions. As Anchal sums up, “There are several reasons for brands to advertise at DND Flyway. At Times OOH, we facilitate them with the best options to showcase their brands/products”.
