Sony India introduces BRAVIA 3 Television series with rich color and immersive sound

1. Experience exceptional picture quality with X1 4K HDR Picture Processor
2. Experience life like color and smooth fast-moving action with TRILUMINOS™ Pro and
Motionflow XR
3. Enjoy the thrills of cinema with Dolby Vision™ and Dolby Atmos™
4. Enjoy immersive sound experience with X-Balanced Speaker
5. BRAVIA 3 offers endless entertainment and smart user experience with Google TV
6. Interact with the television using Hands-free voice search feature
7. Enjoy the largest collection of Sony Pictures movies with SONY PICTURE CORE in 80
Mbps PureStream
8. Elevate your gaming to next-level with feature for PS5, Dolby Vision, Auto HDR &
Auto Game Mode
9. Access gaming status, settings, and gaming assist functions all in one place with
Game menu feature
10. Experience supreme pictures and sound in every environment with Ambient
optimization and inbuilt Light sensor
11. BRAVIA 3 is designed to perform in the toughest conditions with the X-Protection
PRO
12. BRAVIA 3 comes with flush design with slim wedged stand for a stylish look
13. BRAVIA 3 features Eco Remote made using recycled plastic
Mumbai, 19 th July 2024: Sony India proudly announces the launch of its highly anticipated BRAVIA
3 series televisions, marking a significant leap forward in home entertainment technology. Designed
to redefine the viewing experience, this series combines cutting-edge features with stunning design,
delivering unparalleled picture quality, immersive sound and intuitive user interface.

1. Experience exceptional picture quality with 4K HDR Processor X1
The new BRAVIA 3 TV series is available in 108 cm (43), 126 cm (50), 139 cm (55), 164 cm (65), 189
cm (75), and 215 cm (85). The 4K HDR Processor X1 in Sony's BRAVIA 3 series enhances picture
quality through advanced algorithms, ensuring stunning clarity by upscaling non-4K content to near-
4K resolution with 4K X-Reality PRO. The processor delivers vibrant colors with TRILUMINOS Pro,
producing a broader palette of natural shades. It optimizes contrast with Dynamic Contrast Enhancer,
offering deeper blacks and brighter whites. The Object-Based HDR Remaster feature adjusts colors
and textures for a more lifelike picture, while Super Bit Mapping reduces color banding. Together,
these technologies create a vivid, realistic viewing experience, making every scene captivating and

immersive
2. Experience life like color and smooth fast-moving action with TRILUMINOS™ Pro and
Motionflow XR
The TRILUMINOS™ Pro display in the Sony BRAVIA 3 series
enhances color accuracy and richness, delivering more natural and
precise hues. It uses advanced algorithms to detect and adjust
color saturation, hue, and brightness to reproduce subtle variations effectively. This technology
ensures wider color reproduction, bringing visuals closer to the real world with more vivid and lifelike
imagery. Whether watching movies, sports, or playing games, the TRILUMINOS™ Pro display
provides an immersive viewing experience with deep reds, vibrant greens, and intense blues, all while
maintaining the finest details in the picture. This feature is key to bringing every scene to life on your
screen. With Motionflow XR, you can enjoy fast-moving action clearly and smoothly, as it increases
the number of images displayed every second for smoother motion while controlling LED backlighting
and reducing image blur for clearer pictures.
3. Enjoy the thrills of the cinema with Dolby Vision™ and Dolby Atmos™
The new BRAVIA 3 lineup powered with Dolby Atmos® draws you in deeper for
truly multi-dimensional experience so you can hear objects moving overhead with
more realism. The inclusion of Dolby Vision™ ensures cinematic visuals with striking
highlights and deeper darks, creating an engaging home theatre atmosphere.

4. Enjoy immersive sound experience with X-Balanced Speaker
The X-Balanced Speaker in the Sony BRAVIA 3 series enhances audio clarity while
maintaining an ultra-slim TV design. Unlike conventional round speakers, the X-
Balanced Speaker delivers high-quality sound without compromising the TV's sleek
aesthetics. Paired with Dual Bass Reflex, it produces clear, multidimensional audio
and richer bass. This innovative design ensures immersive sound experiences for
movies, music, and games, offering exceptional audio performance in a compact
form factor.
5. BRAVIA 3 offers endless entertainment and Smart user experience with Google TV
The BRAVIA 3 series offers an extensive content library with access
to over 400,000 movies and TV episodes, plus 10,000 apps and
games. The Easier & Cleaner UI, with its "Tab Structure" and "Personalization" features, makes
content discovery effortless. Parents will appreciate the Google Kids’ Profile, which provides kid-
friendly filters, themes, watchlist management, and supervised YouTube accounts, ensuring a safe
viewing environment for children.

6. Interact with the television using Hands-free voice search feature
The BRAVIA 3 series features Google Assistant Hands-Free Voice
Search, allowing users to control their TV with simple voice
commands. No remote is needed; just speak to find your favorite
shows, control smart home devices, and get answers to questions.
Integrated directly into the TV, this feature ensures a seamless and
intuitive user experience, enhancing convenience and accessibility.
Enjoy effortless navigation and control, making entertainment more enjoyable and personalized.
7. Enjoy the largest collection of Sony Pictures movies with SONY PICTURE CORE in 80
Mbps PureStream
The BRAVIA 3 series includes SONY PICTURES CORE, a movie
service offering a selection of Sony Pictures' latest releases and
classic blockbusters. With Pure Stream™, you can stream HDR
movies at up to 80 Mbps, delivering picture quality comparable to
4K UHD Blu-ray. The BRAVIA 3 television comes with movie credits, allowing you to redeem up to 5
movies and enjoy up to 12 months of access to a curated selection of up to 100 movies, updated
regularly.

8. Elevate your gaming to next-level with feature for PS5, Dolby Vision, Auto HDR & Auto
Game Mode
Gaming enthusiasts will be thrilled with the BRAVIA 3
series on HDMI 2.1, delivering smooth and clear
gameplay. With Dolby Vision®, you can enjoy gaming
at a whole new level of depth and realism with
incredibly vibrant colors, lifelike contrast in light and
dark, and intense brightness. Auto HDR Tone Mapping
instantly optimizes HDR settings during your PS5®
initial setup. With Auto Low Latency Mode (ALLM), our
TVs provide smooth and clear movement for responsive
gameplay. BRAVIA 3 automatically switches into Game
Mode with PS5® to minimize lag and maximize
responsiveness, then switches back to Standard Mode
when watching movies for more expressive scenes. You can also control your PlayStation® remotely
wherever you have a compatible BRAVIA connected to the Internet. The PS Remote Play app lets you
control your PS5® or PS4™ console from another room or location, such as a friend's house.
9. Access gaming status, settings, and gaming assist functions all in one place with Game
menu feature

The BRAVIA 3 series introduces the Game Menu feature, providing gamers with seamless control over
their gaming experience. This feature allows easy access to gaming status, settings, and assist
functions, all consolidated in one convenient location. Key elements include Crosshair settings for
precise targeting and Black Equalizer to enhance visibility in dark scenes. The Game Menu ensures
that all necessary adjustments and information are readily available, enabling players to tailor their
gaming setup for maximum responsiveness and enjoyment. This innovative feature enhances
gameplay by providing intuitive and immediate control over essential gaming functions.
10. Experience supreme pictures and sound in every environment with Ambient optimization,
Light sensor
Experience supreme picture and sound quality in any setting with Sony's innovative Ambient
Optimization, Light Sensor, and Acoustic Auto Calibration technologies. Ambient Optimization adjusts
picture and sound settings based on the surrounding environment, ensuring optimal viewing and

listening experiences. The inbuilt Light Sensor intelligently adjusts brightness according to ambient
light levels, enhancing visual clarity while conserving energy.

11. BRAVIA 3 is designed to perform in the toughest conditions with the X-Protection PRO
The BRAVIA 3 series is designed to perform in the toughest
conditions with XR Protection PRO, ensuring durability and
reliability in any environment. With features like dust, surge, and
humidity protection, these televisions are built to withstand
challenging conditions while maintaining exceptional performance.
XR Protection PRO enhances longevity and operational stability, making the BRAVIA 3 series a robust
choice for those seeking enduring quality and reliability in their home entertainment setup.
12. BRAVIA 3 comes with flush design with slim wedged stand for a stylish look

Sony's BRAVIA 3 series combines elegant design with functional innovation. Featuring a sleek flush
surface and a slim wedged stand, these televisions seamlessly blend into any living space, enhancing
the aesthetic appeal of your home. The smart remote, equipped with six hot keys for quick access to
popular features, ensures effortless navigation and control. This combination of style and practicality
underscores Sony's commitment to delivering not only exceptional picture and sound quality but also
a superior user experience that integrates seamlessly into modern lifestyle.
13. BRAVIA 3 features Eco Remote made using recycled plastic
The Sony BRAVIA 3 series is meticulously crafted with sustainability at its
core. The compact Eco Remote uses approximately 80% recycled plastic,
reflecting Sony’s commitment to environmental responsibility. The
television also features an Eco Dashboard that helps you optimize energy
consumption while reducing virgin plastic use by approximately 60%,
cutting packaging size by 15%, and decreasing total weight by 12%.
Additionally, it saves power by optimizing screen brightness according to ambient light levels in your
room, with every aspect of the picture adjusted based on the brightness of each image.
Price and Availability:
These models will be available across all Sony Centers, major electronic stores, and e-commerce
portals in India.

Model Best Buy (in INR) Availability Date

K-43S30 To be announced To be announced
K-50S30 To be announced To be announced
K-55S30 93,990/- Available now
K-65S30 1,21,990/- Available now
K-75S30 To be announced To be announced
K-85S30 To be announced To be announced

About Sony India Pvt. Ltd.
Sony India Private Limited (Sony India), a private limited company with its ultimate holding company
as Sony Group Corporation, Japan, has established itself as a premium brand in various product
categories including television, digital imaging, personal audio, home entertainment, gaming, car
audio, and professional solutions. The company places a strong emphasis on customer satisfaction
and maintains high standards in sales and services. Sony also prioritizes environmental sustainability,
aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business
activities to contribute to a healthier and enriched life for all of humanity and future generations.

Sony India Pvt. Ltd.
A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 | www.sony.co.in
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For further information, please contact:
Sony India Adfactors PR
Pooja Chaudhary: Pooja.Chaudhary@sony.com Firdosh Khan- firdosh.khan@adfactorspr.com
Anshita Sharma: Anshita.sharma@sony.com