Ajay Singh, a seasoned marketing professional with nearly 11 years of dedicated service, tasked with building HRX, India’s trailblazing fitness brand. Since his inception with the company in 2016, Ajay has been instrumental in propelling HRX to extraordinary heights, witnessing a remarkable tenfold growth and establishing it as one of India’s premier fitness brands.
In his initial years at HRX, Ajay Singh played a pivotal role in shaping the brand’s identity. Tasked with overseeing Marketing Efforts, Community Management, and developing a comprehensive Social Media strategy, Ajay was instrumental in transforming HRX into India’s foremost homegrown fitness brand. Under his guidance, HRX experienced exponential growth in social media engagement, community building, and brand perception. Additionally, innovative offerings such as HRX Workouts and HRX Meals were introduced, further solidifying HRX’s presence in the market.
As HRX’s success surged, so did Ajay’s responsibilities. Entrusted with expanding partnerships and creating distinctive intellectual properties (IPs), he played a crucial role in HRX’s evolution into India’s fastest-growing fitness brand. The brand diversified its portfolio, venturing into Smart Wearables, Audio, Sports and Fitness Equipments, Innerwear, and more.
Not one to rest on laurels, Ajay spearheaded the launch of HRX’s inaugural running event, the HRX Half Marathon. The event witnessed overwhelming success, attracting more than 7000 runners in its maiden edition, further cementing HRX’s position in the fitness community.
Following a brief hiatus and a stint with Viacom18, Ajay Singh returned to HRX with renewed vigor. Assuming the role of Business and Marketing Head, he now leads Business, Marketing, and Operations for the brand.
In this evolved capacity, Ajay is tasked with steering HRX to even greater heights. His focus encompasses managing Business operations, driving growth, new partnership & fostering existing one, and lead the brand’s marketing efforts. With a wealth of experience and a proven track record, Ajay Singh is poised to lead HRX into a new era of success and innovation.
